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Presentation transcript:

Financial Institution Products Thinking of the bank or financial institution that you have your primary checking account with, what other products do you have with them ? Less Than Total Adults $30 - $50K $50 - $75K $75K+ $30K Savings Account 21% 16% 26% 24% 20% Credit card 17% 11% 19% 19% 19% Cash reserve 11% 10% 11% 11% 11% Auto loan 7% 5% 6% 10% 8% Mortgage 6% 3% 4% 9% 10% Investment products 6% 5% 5% 8% 8% Home equity Loan 6% 3% 4% 5% 10% Personal loan 3% 3% 4% 3% 4% CD's 3% 1% 4% 3% 4% Safety Deposit Box 2% 0% 1% 3% 2% Money Market 1% 0% 3% 3% 1% IRA 1% 1% 1% 1% 1% Checking Account 1% 1% 1% 1% 1% Debit Card 1% 1% 1% 1% 1% Other 5% 4% 4% 5% 6% Don't Know 1% 1% 1% 1% 1% None 37% 47% 33% 30% 33% 8 Universe: Total Adults Source: © 2005 Vertis Customer Focus ® : DM 2005