Facebook Modern Technologies of PR Kazakh National University

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Presentation transcript:

Facebook Modern Technologies of PR Kazakh National University Journalism School UNESCO, International Journalism and Public Relation Department Nazira Kaiymova

Social media has changed the way people communicate and share information.

Social Media Channels

Influence on public 65% of American adults use social networking sites 20% of Kazakhstani adults use social networking sites - 3,3 millions (in 2015)

Kazakhstan users’ stats

Facebook Was founded February 4, 2004 Mark Zuckerberg (movie?) 1.71 billion monthly active Facebook users Revenue in 2015 - $1,56 billions

Users worldwide

What users can do Write a post Upload images/video Like Share Get information Celebrity Community - Groups FB Live Get direction

What PR can do Create a page of a company Write about it Responce Content in the form of posts, images, videos, gifs, infographics, and links. Mentions (open only to public figures) Events Ads, Boosting Statistics ‘Donate’ button Recommendation engine Search Apps Call-to-action Monitoring FB Live

FB Live https://youtu.be/BPQz5PZo6nQ

Home task FB page of politician Compare FB pages of one KZ brand vs one worldwide brand

Compare Brands Followers Amount Showing information How many posts per day/week Respondence Types of content: image, infographics, video, text Amount of comments Visitor posts

Politician Which SM channel- FB, IG, TW? Amount of followers Comments Registration date