Brochure Design You only get one chance to make a favorable impression with your brochure design.

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Presentation transcript:

Brochure Design You only get one chance to make a favorable impression with your brochure design.

Functions of the Brochure The brochure generates sales or leads. It will used as a direct-mail piece or a leave-behind Provide product and service information Support trade shows and conventions Provide news (about products, services, company, industry) Build company identity Educate prospective customers

Parts to a brochure Introduction Products Services Feature Benefits Testimonials

Parts to a brochure FAQ Company history Call to action Client list Mission statement or business philosophy Awards Contact info

Creativity counts

Creativity counts

Final Thoughts See what is out there Voice/audience Less is more Negative space Color Proofread C.R.A.P.

Creativity counts