KONE Deco™ Design Marketing material overview.

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Presentation transcript:

KONE Deco™ Design Marketing material overview

© KONE Corporation | Katia Green Overview The Deco™ Design launch has attracted interest from both the media and architects since its launch Competitive advantage of being first to market Opens doors to new customer groups and helps KONE be present at the architect’s planning phase Provides new opportunities to win service contracts © KONE Corporation | Katia Green

International Press Coverage

“We think they’ll catch on!” ”We think they’ll catch on!” Elle Decoration “We think they’ll catch on!” Elle Decoration Circulation: 65,000/month © KONE Corporation | Katia Green

© KONE Corporation | Katia Green ”Make our short journeys in-between floors a quality interior design experience” Wallpaper Circulation: 110,000/month Website hits: 380,000/month © KONE Corporation | Katia Green

© KONE Corporation | Katia Green

”Why would you want to take the stairs?” luxuryculture.com © KONE Corporation | Katia Green

© KONE Corporation | Katia Green ”Now even the dullest office can benefit from a splash of nordic flair” RIBA Journal Circulation: 22,000/month © KONE Corporation | Katia Green

© KONE Corporation | Katia Green ”Now you can enjoy these original scandinavian designs in an elevator!” Deco Circulation: 57,350/month © KONE Corporation | Katia Green

Marketing material overview

© KONE Corporation | Katia Green Brochure A showcase brochure targeted mainly at architects & building owners Creates interest and stands out from the competition Builds on KONE’s reputation for innovative design © KONE Corporation | Katia Green

© KONE Corporation | Katia Green Designer cards Show designs in detail and help with comparison and selection Help sales people explain the offering, laminate material and options © KONE Corporation | Katia Green

© KONE Corporation | Katia Green Folder A transparent, hardwearing, plastic folder with Marimekko design Hard backed with KONE DECO™ Design name on spine © KONE Corporation | Katia Green

© KONE Corporation | Katia Green Marimekko web content Part of the marketing mix created to promote KONE’s partnership with Marimekko Supports KONE’s image as a leader in design and innovation Differentiates KONE from the competition © KONE Corporation | Katia Green

© KONE Corporation | Katia Green Marimekko design Marimekko web content Allows users to easily navigate around all the material and download & print Provides extra information about the designers and their designs Measure and track traffic and create leads for CRM www.kone.com/deco/design © KONE Corporation | Katia Green

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