HOW TO ATTRACT MORE DRIVERS TO THE PROFESSION Truck Europe Forum Berlin, 3 June 2008 Damian Viccars Head of Social and EU Fiscal Affairs IRU Brussels Office © International Road Transport Union (IRU) 2008

Tackling the driver Shortage THE PROBLEM IS: Not New Not simple Not going away! A feature of the economic cycle? © International Road Transport Union (IRU) 2008

Tackling the driver Shortage THIS PRESENTATION WILL OFFER SUGGESTIONS ON: How to deal best with the shortage How to boost recruitment and retention How the IRU and its members can help… BUILD A SUSTAINBLE WORKFORCE © International Road Transport Union (IRU) 2008

Evolution of IRU Membership 2008 180 Members 73 Countries Created 1948 8 Founder States: Belgium Denmark France Netherlands Norway Sweden UK Switzerland © International Road Transport Union (IRU) 2008

IRU Priorities 2008 – Overview As per Art. 2 of the IRU Constitution Facilitation Trade Tourism Road Transport Sustainable Development Innovation Incentives Infrastructure These are also the priorities of the IRU Academy © International Road Transport Union (IRU) 2008

The Sustainable Workforce Companies must be able to deploy their vital human resources as efficiently and as flexibly as the market demands Road transport must remain an attractive career choice A systematic framework of social rules are needed to establish minimum working conditions NONE of these needs should be mutually exclusive! But it is becoming harder and harder! © International Road Transport Union (IRU) 2008

The EU Regulatory framework and burden……… Working Time Directive – in force from 23 March 2005 Sets new limits for maximum total working time Enforcement of social legislation – in force from 1 May 2006 Minimum new controls on driving and rest times Digital Tachograph – compulsory from 11 May 2006 Introduces new equipment in all vehicles for recording driving rest times rules Driving and Rest Time Rules – in force from 11 April 2007 Establishes new basic rules for driving and rest time Driver Training Directive – in force from 10 September 2008/9* Introduces compulsory CPC qualification and periodic training * Applies in 2008 for Passenger transport / 2009 for Freight Transport © International Road Transport Union (IRU) 2008

Pillars for a Sustainable Workforce RECRUITMENT Image enhancement of the profession Targeted information to traditional and new social group sources of potential new drivers Entrance requirements: Initial Training and CPC Qualification RETENTION Conditions and Career Career Development and internal Communication Ongoing Training THESE TWO PILLARS SHOULD BE MUTUALLY REINFORCING © International Road Transport Union (IRU) 2008

Image enhancement Restoring the Public Image of the Profession Road Transport becomes visible to the general public for all the wrong reasons The status of drivers in society can only increase alongside better public information about what they contribute to modern life The myth of the low skilled, low paid driver with few prospects must be exposed as false Drivers are multi-skilled, high value achievers working in an industry where career development and training is key © International Road Transport Union (IRU) 2008

Ongoing work in Image Improvement and Recruitment The IRU and its members are already active in efforts to boost recruitment and to improve the overall image of the sector: Members hosting national driver days and events to celebrate the achievements of drivers and build a collective sense of pride in their work Members providing information to potential drivers on benefits and routes into the occupation Establishing contacts between companies and schools and even setting up recruitment agencies IRU International Drivers Day (Proposed) To share best practice, broadcast positive messages internationally and showcase the work of national associations IRU Academy © International Road Transport Union (IRU) 2008

Deepening and Diversifying the Supply of Drivers Deepening the labour pool (traditional driver sources) Targeted information campaigns on why and how to become a driver establishing relationships with schools, recruitment agencies and armed forces Widening the labour pool Older workers Women drivers Foreign workers © International Road Transport Union (IRU) 2008

Entrance Requirements The Driver Training Directive and the requirement for new drivers in EU goods transport companies to hold a CPC comes into force from September 2009. IRU member Associations are providing their members with detailed information and training concerning the Directive and how to manage it. ALL THESE EFFORTS ARE NEEDED NOW MORE THAN EVER. NOT THE LEAST OF CURENT CONCERNS IS THE DRIVER TRAINING DIRECTIVE AND ITS POTENTIAL AS EITHER A BLESSING AND A BURDEN TO THE INDUSTRY. THE MAIN GOALS OF THE EU LEGISLATION ARE TO ESTABLISH A MINIMUM LEVEL OF DRIVER COMPETENCE IMPROVE ROAD SAFETY, AND TO ENSURE THAT ALL DRIVERS ARE GIVEN A LEVEL OF TRAINING SUFFICIENT TO MEET THE DEMANDS OF THEIR JOB. IN THE LONG TERM SWE HOPE THE DIRECTIVE WILL PROVIDE A SIGNIFICANT BOOST TO THE INDUSTRY CREATING A TRAINING CULTURE THAT AIMS TO PROFESSIONALISE DRIVER SKILLS AND THERFORE MAKE THE OCCUPATION MUCH MORE ATTRACTIVE TO PEOPLE WITH HIGHER CAREER EXPECTATIONS. THESE PROJECTIONS ARE ALL ON THE POSITIVE SIDE, BUT OF COURSE WE HAVE TO RECOGNISE THAT THE MOST IMPORTANT ELEMENT OF THE NEW DIRECTIVE - THE REQUIREMENT FROM SEPTEMBER 2009 FOR NEW DRIVERS TO HOLD A CERTIFICATE OF PROFESSIONAL COMPETENCE IN ADDITION TO THEIR DRIVING LICENCE - MAY WELL CREATE NEW OBSTACLES FOR DRIVERS STARTING THEIR CAREER. WHAT IS ALSO WORRYING IS THAT IT IS APPARENT THAT NOT ALL MEMBER STATES HAVE MADE THE NECESSARY PREPARATIONS TO ENSURE THEY HAVE PUT IN PLACE ANM ADEQUATE FRAEMWORK AND INFRASTRUCTURE FOR TRAINING, EXAMINING AND CERTIFYING NEW DRIVERS. IN THE MEANTIME IRU MEMBERS ARE DOING WHATEVER IS NECESSARY TO INFORM COMPANIES ABOUT SPECIFIC NATIONAL REQUIREMENTS AND ADVISING THEM TO BE PREPARED AND HOW TO DO SO. © International Road Transport Union (IRU) 2008

Entrance Requirements IRU – ETF - TAIEX Seminars on EU Social Legislation and the Driver Training Directive (2006/2007) Seminars held in Budapest, Warsaw, Tallinn, Riga and Vilnius for operators and drivers. National and international speakers from governments, training institutes, enforcement and trade unions and employer organisations. IRU Academy: Currently developing Driver Training CPC Courses! © International Road Transport Union (IRU) 2008

Retention of Drivers In 2003 Penna Sanders and Sidney an Anglo-American pay roll and human resources management company conducted a survey which showed across a number of industry sectors that: 36% of employees actively seek another job as soon as they start 69% are always looking for better opportunities 48% say that their loyalty is to themselves not their employer 41% believe employers have no interest in understanding career aspirations! © International Road Transport Union (IRU) 2008

The Conditions and Career Conscious Driver The Traditional driver is Conditions Conscious Enjoys the on the job freedom and independence Values earning power Likes the lifestyle Creating the Career Conscious Driver Without losing the traditional driver, companies should look for employees who can combine this with an interest in: stable and secure of employment training that boosts individual performance Knowing company goals and using their skills to achieve that goal © International Road Transport Union (IRU) 2008

Career Development Identification of employer and employee expectations including long term career goals Identify skills deficiencies, targets and solutions Communication and review of progress Ongoing driver training as part of a driver development plan © International Road Transport Union (IRU) 2008

Training and the IRU Academy Launched in 1999 High Level Advisory Committee 34 Accredited Training Institutes IRU Training Seminars IRU Academy – online! Courses: Supported by: CPC Manager CPC ADR CPC Driver (In progress) HIV Aids Training © International Road Transport Union (IRU) 2008

www.iru.org IRU Academy Initiatives IRU Academy homepage: CPC DRIVER PROGRAMME IRU Academy Initiatives CPC MANAGER PROGRAMME ATI Meeting TACHOGRAPH PROGRAMME & DRIVING & REST TIME RULES DANGEROUS GOODS (ADR) PROGRAMME IRU ACADEMY SEMINAR & OTHER EVENTS TRIPARTITE HIV/AIDS PROJECT “IRU ACADEMY ONLINE“ INTERNET APPLICATION ADC Meeting © International Road Transport Union (IRU) 2008

“IRU ACADEMY ONLINE“ Internet Application AVAILABLE TO ANYONE ANYTIME ANYWHERE The first Graduate Viewing Code provides a recommendation to Potential Employers (/J1) The IRU Academy certifies that John Doe has received the Internationally Recognised IRU Academy CPC for the Road Transport Manager Diploma and is thus an excellent candidate for any transport manager position. View my Online Résumé The second Graduate Viewing Code provides a recommendation to Potential Clients (/P1) The IRU Academy certifies that John Doe has received the Internationally Recognised IRU Academy CPC for the Road Transport Manager Diploma and is thus a highly qualified transport operator. View my Online Résumé PROVIDING IRU ACADEMY CERTIFICATION, VERIFICATION & PROMOTION ONLINE ! © International Road Transport Union (IRU) 2008

Conditions Working conditions can improve. The following should be taken into account by companies, social partners and government: Driver welfare and work - life balance Safety and security Facilities and amenities – roadside rest areas Training and development Just rewards for drivers and companies © International Road Transport Union (IRU) 2008

© International Road Transport Union (IRU) 2008

5th Euro-Asia Conference: Almaty 11-12 June 2009! © International Road Transport Union (IRU) 2008