Advertising Slogans and Symbols

Opening thoughts The average American sees 3200 commercial impressions including 560 ads per day. Only about 76 actually reach the consciousness. Bob Pittman, founder and chairman of MTV, says, “At MTV, we don’t shoot for the 14 year-olds; we own them.”

Prevalence of Ads Ads are everywhere. Ads are very memorable. Let’s see how you guys do: Sporcle Logo Quiz Second Sporcle Logo Quiz

Name that Company… “Like a rock”

Name that Company… Chevy Trucks

“The fabric of our lives” Name that Company… “The fabric of our lives”

Name that Company… Cotton

Name that Company… “Drivers wanted”

Name that Company… Volkswagon

“What’s in your wallet?” Name that Company… “What’s in your wallet?”

Name that Company… Capital One

Name that Company… “It’s all inside”

Name that Company… JC Penny

“Image is nothing. Thirst is everything. Obey your thirst.” Name that Company… “Image is nothing. Thirst is everything. Obey your thirst.”

Name that Company… Sprite

Name that Company… “We’ll pick you up.”

Name that Company… Enterprise Car Rental

Name that Company… “I’m lovin’ it.”

Name that Company… McDonald’s

“Come see the softer side of ____________.” Name that Company… “Come see the softer side of ____________.”

Name that Company… Sears

Name that Company… “Are you in good hands?”

Name that Company… Allstate

Name that Company… “Got __________?”

Name that Company… Milk

“Think outside the bun” Name that Company… “Think outside the bun”

Name that Company… Taco Bell

“Easy, breezy, beautiful, _____________” Name that Company… “Easy, breezy, beautiful, _____________”

Name that Company… Covergirl

“At ten, it’s news. At eleven, it’s history.” Name that Company… “At ten, it’s news. At eleven, it’s history.”

Name that Company… Fox News

“Maybe she’s born with it. Maybe it’s ____________.” Name that Company… “Maybe she’s born with it. Maybe it’s ____________.”

Name that Company… Maybelline

“What can Brown do for you?” Name that Company… “What can Brown do for you?”

Name that Company… UPS

“___________________ gives you wings.” Name that Company… “___________________ gives you wings.”

Name that Company… Red Bull

“Built _____________ tough.” Name that Company… “Built _____________ tough.”

Name that Company… Ford

Name that Company…

Name that Company… Mr. Clean

Name that Company…

Name that Company… Nike

Subtle Logos Some companies work “hidden” messages into their logos. You not only see the logo, but get a sense of what the company does or stands for.

Find the message

Find the message

Find the message

Find the message

Find the message

Find the message

Find the message

The Idea You remember the name of the company. You remember the idea of the company. You associate a symbol with the company. They can sell that symbol in addition to a product. You buy a product AND a brand.

Walking Bulletin Boards You not only buy a brand. You advertise for it.

The main point is… Advertising Works