Jadeja jaydeepsinh .M. STD :-11A ROLL NO :-12
Different products it trades with Reasons for its success Contents :- Intoduction to Amul Different products it trades with Reasons for its success Advertiesment related to current events My refection on the project
INTRODUCTION Formed in 1946, is a dairy cooperative movement in india. Former chairman of the gcmmf-the man behind the success of amul Dr. Verghese kurian. A brand name managed by Gujarat Cooperative milk Marketing Federation(gcmmf). Jointly owned by 2.79million milk producers in gujarat.
Contin.. Overseas markets-UAE USA,CHINA,HONG KONG,AFRICA,MAURITIUS. Has a 15% market share in the rs 15000 crore milk category, and a 37% share in the rs 900 crore organized ice cream segment. Spurred the white revolution of india which has made india the largest producer of milk and milk products in world.
Dealing with products Following are the various products :- Butter Cheese Baby food Ice creams Chocolates Curd Sweet condensed etc.
CHEESE BUTTER Butter
Ice - cream chocolates
Amul milk Baby food
Amul’s Sweets
Various products
Reasons for its success:- Amul as the largest food products marketing organization in India with more than 60 products. success is due to following reasons :- Advertisement Value for money Service Quality Availabiltiy
It is related to football world cup
Movie ‘ Bahubali’
Movie ‘Lunch box’
Related to ‘Politics’
Movie related ads
My reflection on the project of Amul Many new products are advertise by amul . It is largest producer of milk and milk products in the world. Lot many information came to know about it that when it was established,in which year,where etc. Who is the main person behind the success of amul. Why people are attracted towards amul because of which strategy.