Increasing Participation Through Marketing Magic Introduction to Twitter

WHAT IS TWITTER? Twitter is an online news and social networking service where users post and interact with messages, "tweets", restricted to 140 characters. Registered users can post tweets, but those who are unregistered can only read them. A “tweet” broadcasts your message to the world One of the reasons Twitter is so popular is because it is rapid and easy to scan Single presenter

BASIC TERMINOLOGY Home – Your home timeline. Stream of tweets from other people that you have chosen to Follow Follow – Subscribing to another person so that you get updated when they Tweet something new Hashtag - Using the # symbol in front of any word or phrase tags your Tweets. When someone clicks that hashtag, she sees your Tweet along with everyone else’s Tweets using that same term. @ - By placing the @ symbol in front of a username you can tag another user so that they get notified. Single presenter

HOW TO SIGN UP Twitter can be used on a computer, on an iPhone, on an Android phone, and most other mobile devices with internet access Get Twitter: Computer: Open a web browser and go to twitter.com iPhone or Android: go to the app store and download the Twitter app Create an Account: Click “Sign Up” on twitter.com or from within the twitter app Enter your Name, your Phone Number or Email Address, and a password and then click Sign Up. Single presenter

HOW TO FOLLOW Before you can start following people you first need to find them Computer: Type their name or username in the search box and click on the magnifying glass iPhone or Android: Tap on the magnifying glass and then type in their name or username in the search box and tap on the magnifying glass Once you find someone just click on the blue follow button Computer: Move your mouse over their name to see the follow button iPhone or Android: Tap on their name to see the follow button After you start following a few people Twitter will start recommending more people for you to follow. Single presenter

TWITTER ON A COMPUTER Single presenter

TWITTER ON A PHONE iPhone Single presenter Android

WHO TO FOLLOW Here are some suggestions on who to follow: @SchoolLunch – School Nutrition Association @USDANutrition – USDA Food and Nutrition Service @TeamNutrition – USDA FNS for Child Nutrition Programs @MyPlate – ChooseMyPlate.gov @BeyondBreakfast – School Nutrition Foundation Single presenter

QUESTIONS ? Single presenter