If we make people aware, they won’t share.

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Presentation transcript:

If we make people aware, they won’t share. LOCK YOUR MEDS™ NATIONAL CAMPAIGN

National Ad Campaign NO. TARGET AUDIENCE: Adults, 20-80 1

66% of people over 12 who abuse prescription drugs get them from friends and family. They think these drugs are “safe.” But in the wrong hands, they’re not.

1700 More than children and young adults begin experimenting with prescription and over-the-counter drugs every day.

AWAKEN WHAT CAN WE DO? the sleeping giant: Inform the innocent people who unwittingly share their drugs.

Remove Open Knowledge Multi-media campaign TV, Radio PSAs Online and print ads Affiliates events, presentations National publicity Remove the blindfold. Open their eyes. Knowledge is power. Multi-media campaign including tv, radio PSA’s, Online and Print ads to promote drug take-back events (ad Oregon partnership ad sample with King logo ) Our reach – Online 1.5 million impressions will be served across major news media sites in multiple markets throughout Florida (Examples Newspaper sites, TV sites, CBS, NBC, MiamiHerald.com, news-press.com and many more )will send logos as samples

Join our team. Affiliates, such as: Partners, such as: Sponsors, such as:

communication. We have created the most powerful weapon: Help us get the word out. We’ll help you get your word out.

aware, share. help. Join Our Campaign If we make them they won’t (305) 856-4886 info@nfp.org share. Change to we can help… Here’s how you we help. Detail of what we will provide Media support –Advertising in 48 counties (¼ page print ads in 5 top FL markets Online ad campaign in all 48 counties 1.5 million impressions delivered through major & local news media sites such as Miamiherald.com CBS4.com, PR coverage surrounding events in all take-back locations across Florida Event announcement on our www.NFP.org website as well as on our Fl State Affiliates website www.InformedFamilies.org What we would like in return: Inclusion in all press releases relating to events Inclusion in all other marketing promotional materials (ads, PSA’s… ) Lock Your Meds™ Program materials & brochures to be distributed at all locations Banners or LYM posters on-site at all take-back locations