Media Literacy

Goals of Today’s Presentation Raise awareness about the media and the effect it has on our lives Illustrate the techniques media use Encourage you to use critical thinking techniques when consuming media

How are YOU influenced by the media?

Has the media influenced you?

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Media Literacy Using critical thinking skills to sort through media’s messages Watch…but carefully…

Only a handful of dominating corporations control and dictate the U. S Only a handful of dominating corporations control and dictate the U.S. media landscape.

A Limited Number of Corporations CONTROL It All News Corporation (Fox News, NY Post, Harper Collins, Direct TV) Vivendi/Universal (MP3.com, Universal, Telecom) Viacom (CBS, MTV, Paramount, GE (NBC)) AOL-Time Warner (AOL, CNN, Warner Bros.) Bertelsman (German Co.) (Random House, Barnes & Noble, Lycos) Disney (ESPN, Disney Channel, ABC) Time Warner, Inc. Comcast Corporation Who Owns the Media? | Free Press

Money, money, money… The average 30-second commercial during the 2017 Superbowl sold for $5 million! There is an estimated 114 MILLION viewers on game day.

How do they manipulate us? Number one technique: Emotional transfer

Number two Sex Sells

Number three Be cool – You NEED this product.

Number four Humor

Number five Violence Sells

How does media effect our… compulsive spending? body image? use of addictive substances? relationships?

http://www.youtube.com/watch?v=s2gD80jv5ZQ

http://www. youtube. com/watch http://www.youtube.com/watch?v=XpaOjMXyJGk&list=PL05D829E0882DC56E&index=11 Photoshopping Real Women Into Cover Models - YouTube

Twenty years ago, the average model weighed 8 percent less than the average woman – but today’s models weigh 23 percent less. [3]National Eating Disorders Association. National Eating Disorders Association Unveils Powerful & Provocative Ad Campaign. February 26, 2009.

Time for Change? – Body Image Meghan Trainor - All About That Bass – YouTube Mary Lambert - Secrets (Official) – YouTube Dove Real Beauty Sketches - YouTube

http://www. youtube. com/watch http://www.youtube.com/watch?v=lnOSZX4tpOA&index=2&list=PL05D829E0882DC56E

Guys and Body Image Traditionally, most of the concerns about media and body image have revolved around girls, but more and more, researchers and health professionals are turning their attention to boys as well. A growing body of research indicates that although boys are less likely to talk about their insecurities, they too experience anxiety about their bodies.

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G.I. Joe: Retaliation 2013

Which of the following statements is FALSE? Depression can trigger drug and alcohol use? Although illegal drugs kill twice as many people, alcohol causes more disabling diseases. Children of alcoholics have higher levels of anxiety or depression than children of non-alcoholics. Alcohol is a depressant.

Mo’ money! Beer companies make over $5 billion a year from underage drinking.

FACT Young people who use alcohol before the age of 15 are 4 times more likely to become alcoholics.

Approximate Underage Drinking Costs… Problem Total Costs in Billions Youth Violence $31.1 Youth Traffic Crashes $14.9 High Risk Sex, Ages 14-20 $5.6 Youth Property Crime $3.1 Youth Injury $1.9 Poisoning and Psychoses $.5 FAS Among Mothers Age 15-20 $1.1 Youth Alcohol Treatment $2.2 Total $60.3