Idealease & WEX/Fleet One A Winning Combination

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Presentation transcript:

Idealease & WEX/Fleet One A Winning Combination 2/5/2015

Agenda 10:00 AM – 10:30 AM Meeting Objectives 10:30 AM – 11:00 AM Idealease Universal Fleet Program 11:00 AM – 11:30 AM Idealease Over-The-Road Fleet Program 11:30 AM Closing Discussion / Next Steps

Objectives 2/5/2015

Meeting objectives Introduction of Idealease to WEX/Fleet One Familiarize Idealease with pricing structure, credit and competitiveness of the Idealease cobranded products Review of a GTM strategy Scheduled dates for actions items and roll out plan(s)

Company Review 2/5/2015

Fleet Payment Solutions Other Payment Solutions WEX Overview WEX gives customers greater control over their business, resulting in smarter decisions, lower operating costs, higher efficiency and greater customer satisfaction. + Fleet Payment Solutions Other Payment Solutions (Travel, Health, Employee) 2005 (IPO) TODAY* 1 Primary Market (Fleet) Settling in 2 countries Total Revenue $241M ~ 650 Employees 2 Primary Markets: (Fleet, Travel) Settling in 15 countries Total Revenue: $717M ~1,400 Employees *Based on 2013 data

WEX Across the World

Core Statistics More than 1,400 employees worldwide Office locations and customers across the globe 2013 Revenue of $717 mm, EBITDA of $342 mm Approximately $4.0 billion market capitalization 7.8 million cardholders globally: 340 Million fuel card transactions per year

WEX Cards Accepted at ~90% of Fuel Locations in the Marketing Channels Direct Fuel Locations 3.6 million vehicles Over-The-Road 7.8 M VEHICLES $25 B SPEND Co-Branded 1.9 million vehicles WEX Cards Accepted at ~90% of Fuel Locations in the United States Private Label 2.3 million vehicles Note: Number of vehicles are management estimates

Strong Value Proposition Enable businesses to make payments with precision Fleet Payment Solutions Other Payment Solutions Two Core Markets… Deliver Valuable Information Operating savings of 5-15% Increased efficiency, security, control, convenience Superior service Result: A Strong Value Proposition Security Driver IDs Real-Time Updates Purchase controls Products Alerts Flag Unusual Items Customized Reporting WEX / Fleet One Online® Query by driver location Security Control High customer satisfaction and retention rates

Direct relationship with fleet and merchant Closed Loop Network Complete control of transaction life cycle Closed-loop network is a significant competitive differentiator Large network with over 180,000 North American convenience, truck stop and maintenance locations Control POS spec Relationships with both fleets and merchants enables: Security and control Customized reporting Seat at the table (Chargebacks/Errors) High customer loyalty as a result WEX / Fleet One Fleet Driver Fleet Merchant Direct relationship with fleet and merchant FRONT END BACK END

Concept and Value Idealease Universal Program 2/5/2015

Program Benefits Universal acceptance purchase controls Online account maintenance Cost saving solutions Detailed, flexible reporting Local representation Dedicated customer service & support  

Extensive Site Coverage More Choices Drive Savings Accepted at over 180,000 U.S. locations Accepted at over 50,000 diesel sites Pay-at-the-pump acceptance

Customize Your Cards Account Number Expiration Date Vehicle Card Number Customized Embossing Line 1 (20 characters) Customized Embossing Line 2 (17 characters) **Cards are typically assigned to a vehicle

Authorization Purchase Controls Control Spending at Account or Card Level – At The Time of Transaction Four refresh time periods - Daily/Weekly/Twice Monthly/Monthly Dollars per period Transactions per period Driver ID Numbers Odometer Capture

Financial Reporting Monthly financial summaries Tax exemption summaries and MWOB reporting Documented, easy-to-manage purchase controls Detailed fueling reports at the business unit level Capable of capturing off-road fuel purchases Reliable performance measures Available electronically or via paper

Better Data Equals Greater Insight and Savings

Real-time Fuel Price Mapping - Mobile or Desktop PPG information is seconds old and based off of real transaction data Specify a search radius Decision can be made based on traffic, weather, etc. by the driver Price per gallon can vary by upwards of 10% in a 1 to 5 mile radius of driver’s position Go to iTunes or the Google Play Store and search for WEX Connect or Fleet One Mobile Download the free app and begin to use.

Portfolio Summary

Concept and Value Idealease OTR Program 2/5/2015

Idealease additional value by adding an OTR cobranded product to their offering Increase customers loyalty in all fleet segment sizes for Idealease Obtain new revenue stream via Idealease OTR card program Fuel cards are integral to a fleet’s profitable operation. Partner brand will become more of the fabric of the fleet due to the following: Card with logos will be used 10 times/mo. per driver Online management tools available to Fleet Owners/Managers Enhance recurring customer loyalty Fuel cards naturally integrate and build your business and your affiliate’s business.

The Idealease OTR program: Functionality & Accountability that companies need Idealease OTR card program purpose: To meet the needs of transportation companies that require secure fuel, cash and/or maintenance services at truck stops; card-locks; bulk; on-site fueling and emergency roadside and service locations throughout North America. Provide real-time data access and account management. Limits/Balance/Restrictions Options: Fuel only Fuel type Amount of fuel purchase Amount of cash withdrawal ATM access PlusChek system Daily Weekly As it is needed Customizable Card Use Requirements Options: Driver PIN Specific to card Unit Number Pool (Range) Purchase Order # Trip # Hub / Odometer

Quantifying financial value of the Idealease OTR cobranded product Areas Incremental Savings – PPG Incremental Annualized Savings – Per Unit Average Cash vs. Credit PPG difference $0.070 $924.00 Rebate program – 1,900 Locations $0.030 $99.00 Additional rebate promotion – (90 days) $231.00 Fuel vendor discounting offer (based on vendor) $0.080 $792.00 No transaction fees $0.015 $198.00 Total average savings per unit $0.170 $2,244.00 Optional Service: WEX Retail Fuel Management Service $0.105 $1,386.00 Total average savings per unit with optional service $0.275 $3,630.00 Additional areas: Great approval rates for unsecured fueling credit lines Increase cash flow due to establishment of unsecured credit lines

Products and Services that transportation companies need Permits Oversize / Over-weight Fleet|Affiliate|Corporate Temporary fuel Bridgestone Tires National fixed tire pricing Emergency Roadside Services Class 7, Class 8 and Trailer repair Factoring Transportation receivables Fuel and Routing Analysis and Management Discount network reporting Discount network creation and management Telepoint?

Client Services 2/5/2015

OTR Channel Sales & Partner Services Positioning To maximize and leverage the flexibility and product positioning of the WEX Fleet One OTR products for our co-branded and private labeled partners in order to penetrate and increase their market share and their affiliates share. Focus Education Program Industry Sales Product Support Partner Marketing Sales Customer

Multiple Audience Support Idealease Educate (ongoing) Idealease Program “How to…Fleet” Refer Qualify Sell Tool Kit Sales Guides Collateral Newsletter Sales Support Marketing Support Idealease Affiliates Educate (ongoing) Idealease Program “How to…Fleet” Refer Qualify Sell Tool Kit Sales Guides Collateral Newsletter Sales Support Marketing Support OTR Fleet Prospects Sales Inside Sales Outside Sales Sales Process Features & Benefits Application Process Account Setup Use & Management Marketing Support Customer Support

OTR Channel Sales & Partner Services Lead Pursuit Immediate sales support by trained and developed teams to pursue Idealease leads Marketing Opportunities > web to lead > affiliate embedded Tradeshow Booth Support > Idealease affiliate show Inside Sales Representatives Outside Regional Sale Managers > fleet & affiliates Lead and Sales information is logged into Salesforce.com for efficiency, tracking and reporting. Partners can be given access to their lead and client information by sharing access into Salesforce.com. Additional Sales support can be engagement with survey and/or site visit.

OTR Partner Services Tools Client Relationship Manager Collateral (Hard/Soft Copy): Sales Sheets Credit Application White Papers Online Webex: Live or Recorded sessions Links: Idealease Intranet?? Acceptance Sites Web-to-lead submission form (product specific) Online electronic application Salesforce.com access/integration Partner Reports

OTR Partner Services Sales Support Education and Training WebEx Live or Recorded sessions Topics: Idealease Cobranded OTR Program Agent Partner and Referral Programs “How to Qualify/Sell/Refer a Fleet” Fleet Sales Features and Benefits Fleet Credit Application Account Setup Online Account Management Frequently Asked Questions

OTR Partner Services - Reporting New / Existing Account Status Reporting New Account Setup Notification via Email Status Delivered from Salesforce.com or NAT Partner Portal and Reporting Access Transactional Data (upon request) Partner Commissioning Idealease Corporate Quarterly Reviews Existing Project Updates Current Results and Reports Future Projects and Goals

Closing Discussion / Next Steps 2/5/2015

Action Items Referral Program for Affiliates Affiliate Commissioning Component Point of Purchase – Lead/Application Form Using the Idealease Web-site Fuel Tax Reporting Opportunity Creating Momentum