Lecture 7. Web Search. Author: Aleksey Semyonov

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Presentation transcript:

Lecture 7. Web Search. Author: Aleksey Semyonov Keywords: crawlers, indexing, search engine optimization, evaluation of sources Lecture 7. Web Search. Author: Aleksey Semyonov

Lecture plan aaaa How does web search work? How to search? How to evaluate? How to optimise for search engine? Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How Search Works Crawling Plan Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How Search Works Indexing Plan Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How Search Works Ranking Plan Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How Search Works: Issues Plan Privacy Bias System load Authorization Invisible web = 500 x Visible web Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How Search Works: Solutions Plan Robots.txt Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How Search Works: Solutions Plan Ranking Relevance External links Updates Synonyms Etc. Popularity Match words Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How To Search AND - “” Define: Plan AND - “” Define: https://www.lifewire.com/advanced-google-search-3482174 Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How To Search Plan Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How To Search Plan Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How To Search Plan Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How To Search www.wolframalfa.com https://doaj.org/ Plan www.wolframalfa.com https://doaj.org/ http://onlinebooks.library.upenn.edu/ http://www.census.gov/ Etc. Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How To Search www.wolframalfa.com Plan Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How To Search http://www.census.gov/ Plan Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How To Evaluate Source: primary, secondary… Plan Source: primary, secondary… Type of data: qualitative, quantitative… Dates: when published Authors: relevance to the subject Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

How To Evaluate Plan Sponsorship and affiliation: relationship between the source and the data Author-topic relationship: relationship between the author and the topic Triangulation: do others confirm findings? Opposite views: search for alternative views Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

Search Engine Optimization Plan http://searchengineland.com/guide/what-is-seo Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

Search Engine Optimization Plan Internal links Partnership with other websites Constant update of the content Sitemap Social networks promotion Links in comments to relevant content Online advertising Keywords Meaningful titles, content, page names Meta tag in HTML Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

Reading Plan http://searchengineland.com/guide/seo/content-search-engine-ranking https://www.lifewire.com/web-search-tricks-to-know-4046148 https://www.lifewire.com/advanced-google-search-3482174 http://www.onlineuniversities.com/articles/students/how-to-search-invisible-web/ Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov

References Plan Web crawling image: https://www.promptcloud.com/few-pains-of-web-crawling/ Periodic table for SEO: http://searchengineland.com/seotable Web Search Searching and Evaluating Optimization Reading and References Lecture 7. Web Search. Author: Aleksey Semyonov