MARKETING FUNCTIONS & UTILITIES What do you know?

Instructions Read through each of the following clues and see if you can determine which function/utility is being described. Functions and Utilities: Distribution Financing Marketing Information Management Pricing Product/Service Management Promotion Selling Form Place Time Possession Information

Clue #1 The Exchange of a product for Money Possession Utility

Clue #2 Involves changing raw materials or putting parts together to make them more useful. Form Utility

Clue #3 Convenient shopping hours Time Utility

Clue #4 Possession Utility This utility increases as purchase options increase. Possession Utility

Clue #5 This function deals with getting products or services to customers in the best way possible. Distribution

Clue #6 Store shelves stocked in August for Halloween. Time Utility

Clue #7 This function deals with the process of acquiring the financial resources to set up, run a business, and market products/services. Financing

Clue #8 This utility deals with making or producing things. Form Utility

Marketing Information Management Clue #9 Phone surveys and questionnaires would fall within this function. Marketing Information Management

Clue #10 Back-to-School sales Time Utility

Clue #11 This functions deals with the process of deciding how much to charge for goods and services in order to make a PROFIT. Pricing

Clue #12 Pampered Chef, Mary Kay, Tastefully Simple & Tupperware and examples of this function. Selling

Clue #13 Created primarily through transportation and distribution. Place Utility

Product/Service Management Clue #14 This function is focused on designing, creating, improving and maintaining products and services that satisfy customers’ needs. Product/Service Management

Clue #15 1-800 numbers and operators available around the clock. Time Utility

Clue #16 A commercial is an example of this function: Promotion

Clue #17 Bank loans, shares of stock, cash or credit Financing

Clue #18 Possession Utility Involved every time LEGAL ownership changes hands. Possession Utility

Clue #19 This is the ONLY marketing function that provides revenue Pricing

Clue #20 The efforts to inform, persuade, and remind customers about a business’s products or services. Promotion

Clue #21 Information Utility Store Displays and Salesperson’s Knowledge. Information Utility

Clue #22 Catalogs, Internet, Retailers, etc. Place Utility

Clue #23 Dine In, Carry Out, or Delivery are options within this function. Distribution

Clue #24 Advertising Promotion

Clue #25 Providing payment options to customers Financing

Clue #26 Crispix, Chocolate Chips, Peanut Butter, Powdered Sugar to make Puppy Chow. Form Utility

Clue #27 Having a product available at a certain time of year or a convenient time of day. Time Utility

Marketing Information Management Clue #28 This function is the process of gathering, storing and using information about customers to improve business decisions. Marketing Information Management

Clue #29 These decisions are based on production costs and competitor’s prices Pricing

Clue #30 Rent/Lease, 0% Financing, Trade Possession Utility

Clue #31 Possession Utility The ability of marketers to aid customers in owning goods. Possession Utility

Clue #32 This function deals with direct contact with potential customers to determine their needs and satisfy them. Selling

Clue #33 Having a product where customers want to buy it. Place Utility

Clue #34 Electronic Controls on the Steering Wheel of a vehicle. Form Utility

Clue #35 Involves communication with the customer. Information Utility

Product/Service Management Clue #36 Online bill-pay, Starbucks drive-thru’s, and debit cards are examples of: Product/Service Management

Clue #37 This function deals with the efforts to inform, persuade, and remind customers about a business’s products or services. Promotion

Clue #38 Dentist office open on Saturday Time Utility

Clue #39 Taking things of little value and putting them together to create more value. Form Utility

Clue #40 Increased usefulness of a product because of location. Place Utility

Clue #41 Truck, rail, ship, and air are examples of: Distribution

Clue #42 These decisions dictate how much to charge for goods and services in order to make a profit. Pricing

Clue #43 Directions and Instructions Information Utility

Clue #44 Shopping Malls & Strip Malls hosting a variety of stores. Place Utility

Clue #45 Steel, glass, & chrome to make automobiles. Form Utility

Clue #46 Publicity & Sales Promotions are examples of: Promotion

Clue #47 ATM’s in grocery stores, malls, movie theatres, restaurants, etc. Place Utility

Clue #48 Packaging & Labeling Information Utility

Clue #49 Marketers buy and store products so they are available when customers need them. Time Utility

Clue #50 Vending machines with fruit juice and water next to practice fields. Place Utility

Clue #51 Credit Cards, Personal Checks, Debit Cards Possession Utility

Clue #52 Oats, raisings, almonds to make granola bars. Form Utility

Clue #53 Information Utility Web sites with detailed information about a company and its products. Information Utility

Clue #54 The increased usefulness of a product to a consumer by causing a change in the basic material through production. Form Utility

Clue #55 Created primarily by storage. Time Utility

Clue #56 Possession Utility Created primarily by the conclusion of a sale. Possession Utility

Clue #57 Created primarily through promotion. Information Utility

Jeopardy Clue Place your Bets… Name one economic benefit of Marketing as listed in your chapter. Lower Prices New & Improved Products Added Value & Utility

Jeopardy Clue Place your Bets… What term means usefulness or “added value” to customers Utility