Template 2.0 Preview (Hit a key to prompt notes) Header cleaned up to emphasize station brands and focus user on key content and promotions below. A cinema-style “Flipper” window provides ample space to promote unique content, artist imagery, and contests with bold graphics. On-air talent sends real-time updates (Tweets) here. User can click tab to send talent a message. Primary navigation is optimized and scalable. Based on audit, competitive analysis, and user testing. “Today’s Hot Clip” is a format-relevant showcase for video, audio, or photo, blog, or game drawn from across Entercom’s stations. Clicking the button refreshes the Flipper to play this “cream of the crop” content. Functional navigation features a prominent “Listen Live” button. “As Heard On Air” opens to keyword field. “Today’s Hot Clip” triggers corporate/format-relevant content. “Playlist is another way to access the “hours” info at left. “Schedule” is formalized way to access each station’s schedule and programming info. “Listener Club Log-In” and “Request Song” are prominent. This “Hours” feature shows playlist, and also expands to feature artist information, other releases, sound samples, favorites functionality, lyrics, and links to iTunes store. This new widget highlights original and unduplicatable content from the station. Videos, blogging, photos, listen live, and fan interaction become portable/shareable. Chat functionality is built-in. Embed content into other pages and social networks.