Study on the influences of advertising on consumerism among young people FRANCE Study on the influences of advertising on consumerism among young people 1 Yes No Sometimes Does advertising influence our buying? I I I I I I I I I I 10 I I 2 I I I I I I I I I I I I I 13 2 Yes No Are home sent catalogues / leaflets useful deciding what to purchase? I I I I I I 6 I I I I I I I I I I I I I I I I I I I 19 2.1 Garbage / recycling Given to others Advising others If not, what is the Catalogues / Leaflets? I I I I I I I I I I I I I I I I I 16 I I I I I 5 3 The knowledge you have What you see on television The use of additional By social networks The others’ use Good advertising Current fashion Other. What? Music, British style Your choices are influenced by: I I I I I I I I I 9 I I I I I I I 8 I 1 7 I I I I I I I I I I I I I 10 I I I I I 5

Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity   4 Yes No Do you think that television ads appeal to youth consumerism? I I I I I I I I I I I I I I I I I I 18 I I I I I I I 7 5 The price Brand Need Design The originality of the item Good advertising Environmentally friend Other Why would you buy a certain piece of clothing? I I I I I I I I I I I I I I I I I 17 I I I I I I I I 8 I I I I I I I I I 9 I I I I I I I I I I I I I I I I I I I 19 I I I I I I I I I I I I I I 14 I 1 6 A singer / a footballer Who? Another person Who? A friend I don’t follow anyone, I choose what I like Who are the people you follow when buying a piece of clothing? II 2 Famous top model I I I I I I I I 8 I I I I I I I I I I I I I I I I I I 18 7 None Mobile phones or computers Music books Jewelry Cinema Clothing Mention two articles influenced by advertising? I I I I I I I I I I I I I I I I I 17 I I I I I I I I 8 I I I I 4 I 1 I I I I I I I I I I I I 12 I I I I I I I I I I I I I I 14 www.10towns.eu

Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity   8 In your opinion, what is the purpose of advertising? Encourage people to consume more and more, to make money on their backs Make more and more money Promote a product The purpose of advertising is to inform people We need no more internet advertising To sell, to promote Advertising is a way to influence people, to tell them “look this is a cool item you should buy it!” In my opinion, the purpose of advertising is to sell items As for me, I think the purpose advertising is to influence choices of different persons according to ages and tastes To promote a object to sell The purpose of advertising is to sell items, and influence them when they go shopping In my opinion, the purpose of advertising is to sell anything to people, make them consume to enrich the companies www.10towns.eu

Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity   Comments Interesting quiz but too short Good questions! Interesting subject! This test is perhaps too short to study the question about the influence of advertising No comment, good test Good questions, interesting, a little bit short www.10towns.eu

Erasmus+ Strategic Partnership for School Education, KA2.2 Consortium number: 2014-1-PL01-KA201-003664 The town as a friendly space for developing entrepreneurship and creativity   Questionnaire Analysis : 1 – Yes, advertising influences young people, even if it is sometimes slightly modified. 2 – The majority of the interviewed students do not read paper advertisements. 2-1 The practise of paper recycling seems to be taken for granted. 3 – The choices of the interviewed students are mainly influenced by their own knowledge, television, social networks and fashion. 4 – Television still influences the interviewed students in the way they consume 5 – The price, the design and the originality are the first purchasing reasons, the brand name and the need come after. 6 – The interviewed are not influenced by anyone except themselves. 7 –It is mainly when buying a cell phone, clothing, a music CD or when choosing a film that students admit being influenced by advertising 8 – For most students, advertising influences consumption. www.10towns.eu