Core Submission Document Template Campaign Awards Client Marketer and Mobile Solution Provider Categories The Mob-Ex Awards 2018 HK is produced by Marketing, a publication of Lighthouse Independent Media 2/F, Connaught Harbourfront House, 35-36 Connaught Road West, Sheung Wan, Hong Kong Tel: + 852-2861-1882 Fax: + 852-2861-1336 www.marketing-interactive.com

Please paste your client organisation/brand logo here Entry Details Please paste your client organisation/brand logo here Please provide the following information: Name of Category Name of Client Organisation Name of Brand (if different from client organisation) Name of Agency/ Media Owner/ Mobile Solution Provider Name of Campaign

Please paste the entry video link if there is any. Maximum length of video is 3 minutes. (optional but strongly recommended)

Challenge Campaign Start Date: Campaign End Date: Target Audience: (10%) Max. 1 slide The judges will be looking for: the market situation the business / brand was operating in; a clear description of the business / brand consumer challenge the mobile solution was being asked to address; and any key statistics which help illustrate the scale of this challenge in more detail. Reminder: Eligibility period – 1 November 2016 to 31 October 2017 Challenge Campaign Start Date: Campaign End Date: Target Audience: Budget (HKD): Key Objectives: Market Challenge:

Strategy (30%) Max. 3 slides , visuals included – slide 1/3 The judges will be looking for: description of your mobile solution; the core insight or idea that the work has built on; an outline of your creative and mobile strategy; and how these were developed to be both distinctive and impactful. Mandatory information: Core strategy, campaign concept and creative rationale. Strategy

Strategy (30%) Max. 3 slides , visuals included – slide 2/3 The judges will be looking for: description of your mobile solution; the core insight or idea that the work has built on; an outline of your creative and mobile strategy; and how these were developed to be both distinctive and impactful. Mandatory information: Core strategy, campaign concept and creative rationale. Strategy

Strategy (30%) Max. 3 slides , visuals included – slide 3/3 The judges will be looking for: description of your mobile solution; the core insight or idea that the work has built on; an outline of your creative and mobile strategy; and how these were developed to be both distinctive and impactful. Mandatory information: Core strategy, campaign concept and creative rationale. Strategy

Execution (30%) Max. 3 slides , visuals included – slide 1/3 The judges will be looking for: an overview of how your campaign/strategy was implemented; the different tactics/medium used within the campaign/programme; and the roles of these different tactics/medium.

Execution (30%) Max. 3 slides , visuals included – slide 2/3 The judges will be looking for: an overview of how your campaign/strategy was implemented; the different tactics/medium used within the campaign/programme; and the roles of these different tactics/medium.

Execution (30%) Max. 3 slides , visuals included – slide 3/3 The judges will be looking for: an overview of how your campaign/strategy was implemented; the different tactics/medium used within the campaign/programme; and the roles of these different tactics/medium.

Results (30%) Max. 2 slides, visuals included – slide 1/2 The judges will be looking for: clear evidence/metrics demonstrating the performance, along with quantifying the result; how this has solved the marketing challenge you faced; and a clear rationale as to why you believe this qualifies for a Mob-Ex Award.

Results (30%) Max. 2 slides, visuals included – slide 2/2 The judges will be looking for: clear evidence/metrics demonstrating the performance, along with quantifying the result; how this has solved the marketing challenge you faced; and a clear rationale as to why you believe this qualifies for a Mob-Ex Award.