Matt Masson Senior Program Manager Microsoft Corporation DBI310 Enterprise Information Management (EIM): Bringing Together SSIS, DQS, and MDS Matt Masson Senior Program Manager Microsoft Corporation Matthew Roche Senior Program Manager Microsoft Corporation © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

My Business Intelligence Project One version of the truth!

My Business Intelligence Project 70%

It Can’t be That Bad… Or Can It? Top Barrier for BI Source: Information Week Reports, 2011

And it’s Not Just About BI… Top 3 impediments Source: Information Week Reports, 2011

Curating Data with SQL Server 2012 A full suite of tools for Enterprise Information Management (EIM) Data Quality Services Knowledge-based Data Cleansing & Matching Standalone & SSIS Integrated Master Data Services Excel UI to Manage Data & Dimensions Rapid, Easy Data Loading Produce accurate, trustworthy data Deliver credible, consistent data to the right users with end-to-end data integration, cleansing & data management Use SQL Server for all EIM needs CLEANSE MANAGE Integrate Integration Services Integrated Deployment & Management Improved User Experience

Creating a Consolidated Customer Sales Report 7/17/2018 8:18 AM Enterprise Information Management Creating a Consolidated Customer Sales Report © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Data is Rarely BI Ready

The Technologies Data Movement Spell Checking Reference Tables SSIS DQS Reference Tables MDS

Data Curation Process Cleanse Match Manage Integrate and Automate

Using Data Quality Services Knowledge Discovery Create Domains Cleanse Data Create Matching Policy

Using Data Quality Services

DQS Summary Statistical and knowledge-based data correction Common term correction using Term Based Relations Reference Data Service (RDS) cleansing through Data Marketplace Common examples include: Address cleansing Phone number verification

Using Master Data Services Create Entities Set Attributes De-Duplication

Using Master Data Services

MDS Summary Quick and easy model creation in Excel – Democratizing master data management Powerful MDM functionality, such as hierarchies, validation rules, and workflows De-duplication and matching through integration with Data Quality Services

Summary and Closing EIM helps address problems in many different contexts BI is the obvious low hanging fruit Operational systems are also plagued by data problems The SQL platform is about Managed Democratization One version of the truth Empowered business users Reduced IT involvement It’s not an all or nothing solution Parts can be rolled out and integrated separately

Related Content Breakout Sessions DBI322: Incremental ETL Using CDC for SQL and Oracle with SSIS 2012 DBI329: Upgrading SSIS Packages to SQL Server 2012 DBI207: BI Power Hour Hands-on Labs DBI24-HOL: Exploring Microsoft SQL Server Integration Services Product Demo Stations Breakthrough Insights: Credible, Consistent Data Related Certification Exam Exam 70-463: Implementing a Data Warehouse with Microsoft SQL Server 2012 Find Me Later At… Breakthrough Insights: Credible, Consistent Data

Contact Matt Masson Matthew Roche mattmasson.com @mattmasson BI Polar mmasson@microsoft.com mattmasson.com @mattmasson Matthew Roche maroche@microsoft.com BI Polar @SQLAllFather

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7/17/2018 8:18 AM © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7/17/2018 8:18 AM © 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.