GoPro Hero4 Black Previous Advertising Campaign

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Presentation transcript:

GoPro Hero4 Black Previous Advertising Campaign GoPro’s mission Most versatile camera in the world for its users Nick Woodman: Surfing GoPro’s YouTube Channel Extreme sports players Everyday users

New Advertising Campaign: Information Print Ad Promotional events featuring extreme sports idols Sent to all retailers that carry GoPro’s Sports and technology magazines Radio Establish brand awareness Build presence on all media avenues Monitor to see an increase or decrease in sales

Target Market Extreme sports enthusiasts Tech-savvy individuals Action and Extreme Sports Mintel: About 118 million people aged 6 and older participate in one or more action/extreme sports Hero4 Black is the most advanced GoPro yet Created for this market Tech-savvy individuals Ages 12 to 45 have technology at their fingertips and is a required skill for daily life Documenting special moments

Budget Percentages GoPro’s total revenue off the Hero4 was $633.9 million 10% will be used for advertising Advertising Budget: $63,390,000 Creative team Materials Radio time Ad space Saved for next GoPro Hero6

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