Samantha Hunter Chief Executive Officer Crime Stoppers Victoria.

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Presentation transcript:

Samantha Hunter Chief Executive Officer Crime Stoppers Victoria

How reaching people just got harder, and easier

Regional Crime Crackdown Radio – on air and digital Local Paper - print and digital Regional Television Social Media from all partners V-Line CSV digital platforms EyeWatch

Regional Crime Crackdown Results Achieved 22 arrests from 23 offenders published Media coverage value in excess of $70,000 (does not include digital) Viewership / readership reach 496,882 eyeballs Lead story on launch day achieved 85,400 page views @ The Courier online 98% positive consumers sentiment Community engagement and community confidence

What can we do? What is the message? What is the mechanism? Who are the partners? What are the pathways? What is the timeframe?

Ground Rules

When can we press go?