Social Media Analytics – Sample Report Kraftconsultingsolutions.com May 24, 2017

Social Engagement Index for Brands A brand with higher social media engagement may result in 2 to 4 times more audience Followers

Campaign Optimization Strategy New Product Launch Key strategies leveraged Day-Parting used with competitive understanding Reaching right influencers on Twitter and other social media channels Picking right stores for product launch by geographic filters 4 Influencers

Proprietary SOPACT* can help project engagement and sales lift Influencer 55* 24 * 10 * 40 * Right audience help deliver intended results * Sopact – Proprietary factor to identify social influence

Proprietary SOPACT* can help project engagement and sales lift Customer Sentiment Identify early sentiment for your campaigns and use location intelligence to drive better ROI on marketing dollars. Positive Positive

Sample from social media data for May 23, 2017 Macy’s – A Case Study Sample from social media data for May 23, 2017

Macy’s - what people are talking on a given day!

Macy’s – find your actively engaged audience! Active User – X 20% off @macys, can’t get better than this… bought 2 dresses just now! Thanks @macys Users tweeted on X’s timeline at some point USER 1…. 2…. 3…. 4…. . . n……. Have been shopping at @tjmax recently, do not miss macys anymore. Active User X is responding to the tweets from his friends, followers etc. appearing on his timeline…

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