Customer Centic Big Data Analytics 09-05-2016 use case prescriptive geolocations analytics with sentimental tinge

Geoanalytics with Sentimental Tinge The team T-Mobile Austria: project sponsor. We are working closely with this on an implementation of TDA and the have been very supportive to validate our use case and to provide business input Atos: leader, system integrator and infrastructure provider. Overall project idea based on our TDA proposition and on our successful WIFI location based demo at MWC in February this year. Implementation will be based on our TDA demo EMC: network intelligence provider. Our main technology partner providing RTI and Spring XD technologies which are the core technology platforms that we use for this project Pervazive: advanced analytics provider. Pervazive is a narrow AI/ ML company that focusses on providing solutions to automate decision making. Pervazive has created and patented ground breaking technology to provide organizations with the ability to harness the power of big data and pattern recognition . For this catalyst project they provide the sentiment analytics and correlation to Location data

Geoanalytics with Sentimental Tinge Catalyst goals Combining geolocation with emotion to bring value and engagement Getting connected to the customer sentiment Focus on discrete locations as a micro segment to respond to transient events with an emotional impact Improve business by providing the right insight at the right place and time with advanced analysis

Geoanalytics with Sentimental Tinge Platform (EMC), Integration (Atos), Analaytics (Pervasive) Enriched profile WIFI sign up Network usage Customer insight Unknown attendees event Arrival event Start event Interaction event EnD Undefined attendees Social media feeds Real time analytics Identified groups

Geoanalytics with Sentimental Tinge Real Time Intelligence ” the value of now” RTI is a modular Big & Fast Data product that consumes real-time data streams and combines them with business rules and historical data to affect outcomes in real-time.

Geoanalytics with Sentimental Tinge Approach & objectives Engagement and loyalty B BIG DATA 0111010101101000 010101011010101 00011101010110010 110101011011100 100011101010110010 1110101011011100 10111010101101000 PAYOFF : PROFITABLE GROWTH Next generation IT Sentiment as key driver for business scenario Proactive engagement – more than self-service Business model based on sentiment

Geoanalytics with Sentimental Tinge Pervazive - solutions

Geoanalytics with Sentimental Tinge Why sentiment matters ...because “happy customers” spend more