IMI Careers & Resources Business & Enterprise Competition Sponsored by Sytner

The automotive industry The automotive industry influences everyone, from delivering goods on time to commuters travelling to work and emergency services being able to respond to crisis, the motor industry helps keep the country moving! www.theimi.org.uk/autocity

About the IMI The Institute of The Motor Industry is the professional body for individuals working in the motor industry and the authoritative voice of the retail automotive sector. The IMI’s aim is to ensure that the automotive retail sector has a skilled, competent and professional workforce that is fully equipped to keep pace with the demands of new technology and changing markets.

Sytner Group Sytner Group represents 20 of the world's most desirable car manufacturers in over 100 dealerships across the UK. They also have apprenticeship and trainee programmes

The Competition We are asking you to launch a new vehicle of your own design with a focus on: Research Design Strategy & Planning In all entries we are looking for creativity.

The Layout of the Competition Task 1: Research Choose a target market Explain why you chose them What does that audience already have for them? Explore what they would want from a new vehicle

The Layout of the Competition Task 2: Design What would you like your vehicle to be called? Design your logo Create your strapline Design your vehicle What is your USP?

The Layout of the Competition Task 3 Planning Explore how you are going to launch your vehicle Design a media campaign to launch your vehicle to the market Plan a promotional event to launch your vehicle Design an advertising campaign to promote your vehicle

‘The Pitch’ Now its time to ‘sell’ your vehicle to an audience You can either gather your ideas and put them into a Power Point presentation OR 2. Present or ‘pitch’ your ideas and film it Send your final designs into careers@theimi.org.uk to enter

The prize

The winning team… Will be treated to a dream day out at Mercedes-Benz world. You will start the day off with a fabulous breakfast in the AMG conference suite overlooking the track You will get a guided tour of the museum with special access to all attractions and exhibits. You will also have your very own driving experience on the on or off road track (depending on your age) There may also be some souvenirs heading your way as well.

Competition Guidelines Maximum of 6 people in a group All entries are to be submitted electronically and in a power point presentation format OR video Entries must be emailed to careers@theimi.org.uk Entries must be submitted by 31st May 2017

If you have any questions contact us on: Good Luck  If you have any questions contact us on: 01992 522 521 careers@theimi.org.uk The Careers Team