e-Marketing in business practices (new innovations)

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Presentation transcript:

e-Marketing in business practices (new innovations) Brigitte Dumpich Edwina Stevens

Marketing activities and the use of technology Design of conference logo and theme Design and management of website Development of marketing collateral Eblasts to mailing lists provided by the Organising Committee Co-ordinate and attend related conferences Develop a marketing database comprising a list of associations, conferences, publications List the conference details (including website links) on related websites Develop and manage the ambassador program Advise of cost effective advertisements/ media releases in publications Identification of newsworthy angles to run a PR/ Media campaign

Cost effective marketing tools Email signature eBlast created through in house built system eBlasts sent through Campaign Monitor Google.com.au/analytics Google AdWords Event listing on related websites Promotional slides for all OC members Others: E-magazines Weblogs Advertisements in online journals Click here for eBlast example of AIPM 2008

Success of e-marketing? (maximising delegate numbers) SETAC case study STAR V Conference case study Website visitors per week – STAR V Conference

Spam implications Unsubscribe Use of mailing lists Privacy? Material distribution?

Saturation concerns as e-marketing increases as a tool Overload of emails – the need to stand out Target group and their preferences Face to face sales – completely replaced!

User friendly systems Common problems with online applications Changing mindsets of certain industry sectors

What are the new innovations? eTube Wikipedia Facebook or other network systems Google maps Thank you!

eBlast statistics from SETAC 2008

Website statistics from Asian Pacific Congress of Heart Failure 2008