Cost Efficiency in Adwords Local Search Edge Chuck Yockey

Localize Your Keywords Target your campaign and keywords to the geographical areas where you want your customers to come from

[Torrance Mailbox Rentals] Keyword + City [Mailbox Rentals Torrance] City + Keyword [Torrance Mailbox Rentals] Keyword + City [Mailbox Rentals Torrance]

Your keyword list should look like this Your keyword list should look like this. Each keyword has been localized and set to exact match to target the geographical areas you want.

Follow these steps for each new campaign. Campaign Set Up - Localized Keywords Follow these steps for each new campaign.

Ad Group #1 - Localized Keywords 25 Characters or Less Torrance Tagged KW Insertion Exact Match 25 {KEYWORD:default keyword}

Here is an example of how this function is used for the following ad set up: {KEYWORD:Mail Box Rental Torrance} (Headline) Business & Personal Mailbox Rentals (Desc line 1) 24-Hour Package and Mail Access (Desc line 2)

rent a mail box torrance Someone searches for rent a mail box torrance Google Adwords will insert the keyword and create the following ad: Rent A Mail Box Torrance www.mymailbox.com Business & Personal Mailbox Rentals 24-Hour Package and Mail Access

If the keyword searched was longer than 25 characters Google Adwords would create the following ad using the “default keyword”: Mail Box Rental Torrance (Default Keyword) www.mymailbox.com Business & Personal Mailbox Rentals 24-Hour Package and Mail Access

Ad Group #1 - Generic Keywords 25 Characters or Less Example: Name of ad group KW Insertion Exact Match 25 Ad structure {KEYWORD:Your Strongest Keyword 25 Characters or Less} (Headline) Line 1 of your ad text goes here (Description line 1) Line 2 of your ad text goes here (Description line 2)

Ad Group #2 - Generic Keywords 26+ Characters Example: Name of ad group KW Insertion Exact Match 26+ Ad structure Headline of your ad goes here (Headline) {KEYWORD:Your Strongest Keyword 35 Characters or Less} (Description line 1) Line 2 of your ad text goes here (Description line 2)

Ad Group #3 - Generic Keywords 36+ Characters Example: Name of ad group Exact Match 36+ Ad structure {KEYWORD:Your Strongest Keyword 25 Characters or Less} (Headline) Line 1 of your ad text goes here (Description line 1) Line 2 of your ad text goes here (Description line 2)

Quality Score The landing page should have good SEO practices in place. keyword in the page URL keyword in the page title keyword in the page description content with keyword frequency of around 3% – 5%

Localize Your Campaigns

Cost Efficiency in Adwords Local Search Edge Chuck Yockey chuck@localsearchedge.com (714) 553-6597