Mixed Media Culture (redux) J. Richard Stevens

Clinton/Lewinsky Scandal Important for two reasons: Broke and concluded on Internet Affected traditional journalism behavior Committee of Concerned Journalists study:

“Mixed Media Culture” Sources gaining power over journalists Decline of gatekeeping function The news of the day as it reaches the newspaper office is an incredible medley of fact, propaganda, rumor suspicion, clues, hopes, and fears, and the task of selecting and ordering that news is one of the truly sacred and priestly offices in a democracy. - Walter Lippmann, Liberty and the News, 1920 Reporting culture is being overrun by argument culture http://www.cnn.com/video/#/video/crime/2009/01 /12/pn.teacher.accused.rape.cnn Rosentiel

New Producers Rise of blogs, YouTube, Discussion forums, Social Networking New forms of creation New forms of dissemination Amateurs in the media sphere new relationships

The 1999 Bonfire Collapse November 18, 1999 - 5000 logs, 40 feet collapsed. 12 killed, 27 injured.

Austin360 coverage Austin360.com post-it forums became a place of mourningBUT, evolved into an “EMS leak” boardContent Managers began to moderate board and censor posts.New relationship between audience and media?

OhMyNews.com 2000 site launch "Every Citizen is a Reporter" http://english.ohmynews.com/index.asp New models, effects, problems

New Blends

The Results The world of content creators and distributors is now more democratic Audiences, even though fragmented, are better known to those who produce and distribute content Media literate people are positioned to best decide how to benefit from their potential and limit their peril

Social Networking 47% of Americans (59% of Internet users) belong to a social networking platform average age increased from 33 to 38 in 2011 half SNS users are over 35 58% of SNS users are female 92% of SNS users are on Facebook 29% use MySpace 18% use LinkedIn 13% use Twitter

Who USES Twitter is also who CAN BE REACHED by Twitter