PRESENTATION ON SEO

SEO Presentation What is SEO? Benefits SEO Optimization Process Keywords Search SEO Strategy What is Link Exchange One Way Linking Reciprocal Linking What to Avoid Various Tools

What is SEO? SEO stands for Search Engine Optimization.It is the art and science of publishing links in a manner that makes the rank of your site higher in the search results. It also improves the number and quality of visitors to your website. There are various types of search engines available like Yahoo, MSN, Google, AltaVista etc

Benefits of SEO Increases the number and quality of visitors to your website Increases the Rank of your website High ROI (Return on Investment) Higher Sales Long term Positioning

SEO Optimization Process On-Page optimization Factors Off-Page optimization Factors Traffic Details Domain

Keywords Search Brainstorm Expanding your Keyword List Determining Competition Selecting the keyword Arranging Keywords into Themes

SEO Strategy Proper website Design, Architecture & Development. Building website navigation system Website content development Page Rank Link Exchange

What is Link Exchange? Link Exchange is an easy and very effective way to trade links. Link Exchange is better known as Search Engine Optimization It leads to more visitors on your site Leads to higher Page Rank of site Creates Partnerships with other website owners

One Way Linking Services (Hit Counter) Directory Submissions Blogs Articles Forms Message Postings Paid Submissions

Reciprocal Linking Page Rank Robots C-Class Relevancy Out bounds Traffic

What to Avoid Avoid Splash pages Avoid Flash Avoid Spamming Avoid Cloaking Link Farming Avoid Drop Down Menu Characters in URL’s Heavy Images in Site

Various Tools Xenu Ranks.nl HTML.Tidy Whois.sc Digitalpoint.com Site: Cache: Link: Alexa Google Analytics Word Tracker Overture Tool

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