Prepared for www.lifelinehospitals.com SEO Analysis Prepared for www.lifelinehospitals.com 17 June 2014

Agenda Vision On-Page Analysis Off-Page Analysis Benefits Of SEO

Vision Understand the current SEO status of www.lifelinehospitals.com and suggest improvements On-Page Analysis Off-Page Analysis

On-Page Analysis No Task Observation Recommendation 1 Title Tags Present But Too Long Page Titles Should Be Descriptive And Concise. Update Title With A Keyword Rich Descriptive Sentence. Maintain An Average Of 60 Characters And Include Primary Keywords In Page Title. 2 Meta Description Tags The Meta Description Tag Should Be A Short And Accurate Summary Of Your Page Specific Content.  You Can Maintain An Average 160 Characters And Include Your Primary Keywords In Page Description. 3 Meta Keywords Present No Action Needed. 4 Image Alt Tag Alt Text Is Missing. Alt Values Are Missing For All Of The Images. Update Alt Text Keyword Rich Text. 5 Google Webmaster Tools No Verification Tag Found (Note There Are Other Ways To Verify). Create And Configure Account If Not Existing.

On-Page Analysis No Task Observation Recommendation 6 Msn Webmaster Tools No Verification Tag Found (Note There Are Other Ways To Verify). Create And Configure Account If Not Existing. 7 Google Analytics Present Create Advanced Analytics Dashboard For SEO Reporting. 8 Broken Links Test Not Found No Action Needed. 9 Content Analysis Less Content Add More Content. (Code To Text Ratio Is Too Small). 10 Social Media Activity Account Not Exist Create Account And Increase Social Media Activity In Different Social Sites. Post More Frequently With Posts That Include Deep Links To Your Website.

Off-Page Analysis Listed are the top off page activities that should to be taken place to create back links S.No Task 1 Competitor Analysis 2 Blogging 3 Forum Postings 4 Search Engine Submission 5 Directory Submission 6 Social Bookmarking 7 Link Building 8 Video Promotions 9 Photo Sharing 10 Business Reviews 11 Article Submission 12 Press Release Promotion 13 Classifieds Submission 14 Question and Answers Boards

Benefits Of SEO Optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. SEO plays a vital role in scaling up sales and accelerating the growth of a completely online business. To bring natural traffic to your site and ultimate goal is conversation. All organic clicks go to the top three organic search results, hence optimizing will be benefitted. Users never scroll past the first page of search results, hence SEO give a hand to be in first page.