The Strategy for Managing Across Cultures

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Presentation transcript:

The Strategy for Managing Across Cultures Management in Renauit : From this case,we can see that as a MNC,its strategies must address the cultural similarities & differences in varied market.If it didn't understand the culture well,it will be in danger.

Strategic Predispositions (战略倾向） Ethnocentric-----母国中心型 Polycentric-------当地（多国）中心型 Regiocentric-----区域中心型 Geocentric-------全球中心型

Ethnocentric Predispositions---- A company allows the values and interests of the parent company to guide strategic decisions. Polycentric Predispositions----- Firms make strategic decisions tailored to suit the cultures of the countries where the MNC operates.

Regiocentric Predispositions----- Geocentric Predispositions------- It leads a firm to try to blend its own interests with those of its subsidiaries on a regional basis. Geocentric Predispositions------- A company tries to integrate a global systems approach to decision making.

High Ethnocentric Geocentric Global integration Regiocentric Polycentric Low Low High Local adaptation

Orientation of an MNC Under Different Profiles 1.Mission 2.Goverance 3.Strategy 4.Structure 5.Culture 6.Technology 7.Marketing 8.Finance 9.Personnel 10.Practices