Fast Track Insights Weekly Summary July 30th - August 5th Cyclone Bicycle Supply Prepared on August 10th 2017 Powered by RETAIL DATA PARTNERS Powered by RETAIL DATA PARTNERS Private and Confidential | Fast Track Insights

A Data-Driven Approach AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Fast Track Insights

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Fast Track Insights

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Fast Track Insights

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Fast Track Insights

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Fast Track Insights

Chargebacks PO - On-Time Non-Compliance Oversized Carton Prep - Bagging No Carton Content Label Private and Confidential | Fast Track Insights

Category Activity Category Shipped COGS July 30th - August 5th Change over last week 9000 Cycling - 9130 Bike Locks $53,793.51 $25,326.50 9000 Cycling - 9204 Drivetrain and Accessories $29,663.96 $10,744.64 9000 Cycling - 9100 Accessories $29,440.31 $6,754.23 9000 Cycling - 9107 Tires $29,388.07 $4,586.45 9000 Cycling - 9208 Handlebars- Stems- and Seatposts $15,280.94 $3,282.97 UNKNOWN - UNKNOWN $8,710.31 $4,188.86 9000 Cycling - 9206 Brake Parts and Accessories $8,330.32 $790.31 9000 Cycling - 9114 Wire Bead Tires $7,101.17 $1,712.58 9000 Cycling - 9108 Tubes $4,281.48 $559.55 9000 Cycling - 9106 Wheels $4,130.47 $177.12 9000 Cycling - 9112 Suspension $3,096.88 $3,070.36 9000 Cycling - 9103 Bike Cleaners and Lubes $2,511.24 $326.29 9000 Cycling - 9499 Uncategorized $1,990.64 $774.32 9000 Cycling - 9102 Tools $1,490.18 $406.44 9000 Cycling - 9154 Bike Baskets $1,276.66 $895.20 Private and Confidential | Fast Track Insights

Brand Activity Brand Shipped COGS July 30th - August 5th Change over last week Kryptonite (KRYA0) $52,848.48 $25,806.04 SRAM (SRAM0) $33,739.46 $11,414.11 Maxxis (MAXAP) $20,449.95 $3,354.15 UNKNO $19,870.53 $5,369.60 SCHWALBE (SCHAW) $11,624.56 $2,177.35 Mirrycle (MIRAK) $6,934.59 $1,931.31 Race Face (RACA7) $6,424.59 $3,129.84 Sta Tru (STAJU) $4,090.49 $1,121.07 Cane Creek (CANDE) $3,910.59 $671.06 RockShox (ROCCM) $3,123.71 $3,046.49 Kool Stop (KOOAF) $3,111.50 $771.20 Truvativ (TRUCD) $2,166.00 $494.20 Avid (AVID0) $2,093.45 $-401.26 Odi (ODIA0) $2,079.53 $684.58 WALE8 $2,022.38 $1,423.99 Private and Confidential | Fast Track Insights

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7) $33,244.78 $16,037.08 Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G) $7,501.28 $5,283.35 Mirrycle MTB Bar End Mountain Bicycle Mirror (B01G98514Q) $6,121.92 $1,676.78 DZ Nuts Pro Chamois Cream (B008F9J16M) $5,489.51 $1,060.09 Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX) $4,317.34 $2,721.34 SRAM Supercork Bicycle Bar Tape (B00142MD62) $4,195.90 $1,020.55 Maxxis Ardent EXO TR Tire (B00JTYDFB4) $3,388.83 $1,370.70 Maxxis High Roller II Dual Compound EXO Folding Tire (B00GOTWQW6) $3,175.23 $803.45 Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI) $3,006.06 $1,141.96 SRAM XX1 X-DOME Cassette (B00A3FYU8A) $2,712.61 $989.23 Individual Products Product COGS Change Out of Stock Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051) $33,244.78 $16,037.08 2.31 % Kryptonite 997986 18mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / 134961) $7,501.28 $5,283.35 3.98 % Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001) $6,121.92 $1,676.78 0.17 % DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / 095.011.11000) $5,489.51 $1,060.09 1.13 % Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / 152064) $4,317.34 $2,721.34 1.97 % SRAM Supercork Bicycle Bar Tape (Black) (B00142FFCG / 00.7915.017.000) $2,957.89 $738.93 0.07 % SRAM XG-1199 XX1 Cassette (B009F92AVO / 155261) $2,712.61 $989.23 0.00 % SRAM Eagle XG-1295 12-speed MTB Cassette 10-50T Black (B01DUSCXQW / 00.2418.071.000) $1,785.72 $1,534.21 0.04 % Maxxis Ardent Single Compound EXO Tubeless Ready Folding Tire, 29-Inch x 2.... (B00EEEBO2G / TB96734100) $1,650.44 $600.16 0.05 % ODI Rogue Bicycle Grip Bonus Pack (Black/Black) (B000VT2G6Q / D30RGB-B) $1,540.31 $635.80 0.01 % Private and Confidential | Fast Track Insights

Increasing Products Increasing Parent Products Shipped COGS Change over last week Kryptonite Kryptolok Standard Bicycle U-Lock w/4-foot Flex Cable (B074KP7PS7) $33,244.78 $16,037.08 Kryptonite New York Fahgettaboudit Mini Bicycle U-Lock (B074KLVF6G) $7,501.28 $5,283.35 Kryptonite New York Standard Bicycle U-Lock (B074KPLNQX) $4,317.34 $2,721.34 Mirrycle MTB Bar End Mountain Bicycle Mirror (B01G98514Q) $6,121.92 $1,676.78 SRAM XG-1295 12-Speed Cassette (B01IDGK7DM) $1,785.72 $1,534.21 Maxxis Ardent EXO TR Tire (B00JTYDFB4) $3,388.83 $1,370.70 Schwalbe Marathon HS 420 Wire Bead Tire (B004YIC0YI) $3,006.06 $1,141.96 DZ Nuts Pro Chamois Cream (B008F9J16M) $5,489.51 $1,060.09 SRAM Supercork Bicycle Bar Tape (B00142MD62) $4,195.90 $1,020.55 SRAM XX1 X-DOME Cassette (B00A3FYU8A) $2,712.61 $989.23 Increasing Individual Products Product COGS Change Out of Stock Kryptonite KryptoLok Series 2 Bicycle U Lock with 4ft Flex Cable (B005YPK8G2 / LK41051) $33,244.78 $16,037.08 2.31 % Kryptonite 997986 18mm New York Fahgettaboudit U-Lock,Black Mini (B000OZ9VLU / 134961) $7,501.28 $5,283.35 3.98 % Kryptonite New York Standard Bicycle U-Lock with Transit FlexFrame Bracket ... (B005YPK9SY / 152064) $4,317.34 $2,721.34 1.97 % Mirrycle MTB Bar End Mountain Bicycle Mirror (B0009R96YK / MI0001) $6,121.92 $1,676.78 0.17 % SRAM Eagle XG-1295 12-speed MTB Cassette 10-50T Black (B01DUSCXQW / 00.2418.071.000) $1,785.72 $1,534.21 0.04 % SRAM XX 10SP Rear 2SP Index Front Trigger Shifter with Discrete Clamp (B002WLPL90 / 007015124020...) $1,380.05 $1,067.61 0.00 % DZNuts Pro Chamois Cream, 4 ounce,120ml (B001C6DIF0 / 095.011.11000) $5,489.51 $1,060.09 1.13 % SRAM XG-1199 XX1 Cassette (B009F92AVO / 155261) $2,712.61 $989.23 RockShox Boxxer World Cup Solo Air 200 Maxle DH Black Charger DH RC Aluminu... (B00JYD7JG2 / 00.4018.784.002) $891.71 Kryptonite Messenger Mini Plus U-Lock, 3.75 x 6.5-Inch (B00NGDSHKI / 001645) $1,121.00 $877.05 2.64 % Private and Confidential | Fast Track Insights

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Truvativ X.0 BB30 2.2 10-Speed 170 42-28T Crankset (B004HNZ83U) $0.65 $-881.10 Maxxis Minion DHRII 3C Exo Tubeless Ready Folding Tire (B00PUDY8VE) $663.35 $-476.80 SRAM Rail 50 10-Speed Rear Wheel (B00HLB0W54) $0.00 $-431.72 Easton EA70 Stem (B00PUFC6PC) $39.69 $-396.90 SRAM Red Ergo Dynamic Shifters (B008B93QRQ) $-389.37 Race Face Half Nelson Locking Grips (B009F9XKOA) $13.64 $-381.09 Kryptonite New York Fahgettaboudit Chain and New York Disc Lock (1415), 14m... (B073W8N26F) $258.60 $-364.43 SRAM XX1 BB30 1X11-Speed 170 168 Q-Factor with 32T Direct Mount Ring withou... (B0127E7PZY) $-348.92 SRAM Force CX1 Cyclocross Bicycle Hydraulic Front Disc Brake (B00MMQ42G8) $-287.31 Maxxis EXO Dual Compound Minion DHF Tubeless Folding Tire (B00PUDY37S) $439.03 $-286.82 Decreasing Individual Products Product COGS Change Out of Stock Avid Professional Disc Brake Bleed Kit (B003ZMBMTI / BR1424) $192.16 $-1,103.89 0.03 % Sram XX Grip Shift Shifter 2x10 Speed (B007HOFTRQ / 153320) $195.97 $-981.32 0.00 % Truvativ X.0 BB30 2.2 10-Speed 170 42-28T Crankset (Red) (B003UW5CQC / CR3352) $0.65 $-881.10 SRAM WH Rise 60 29 R Qr/12 B1 Wheel (B00NIZ748K / 00.1918.205.004) $0.00 $-755.45 81.94 % SRAM Rise 60 29 F Qr/15 B1 Wheel (B00NIZ6UTO / 00.1918.205.003) $-686.29 61.05 % Kenda K841A Komfort 26x1.95 Steel Bead Black Tire (B001C67HTI / 012651841433) $306.18 $-578.34 74.38 % SRAM WH Rail 40 29 F Ustqr/15X100/20X110A1 Wheel (B00YZDSAFK / 00.1918.263.006) $-439.84 54.76 % SRAM Rail 50 10-Speed Rear Wheel, 26-Inch/12mm (B00FOOKLN8 / 00.1918.120.001) $-431.72 Sram Red Doubletap Brake/Shift Lever Set (B0079V34MO / 152416) $-389.37 4.45 % Maxxis Minion DHRII 3C Exo Tubeless Ready Folding Tire, 29x2.30inch (B00CTSIG3E / TB96776100) $143.40 $-382.40 66.59 % Private and Confidential | Fast Track Insights

Appendix Private and Confidential | Fast Track Insights

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Fast Track Insights

Contacts Brendan Trickey Sage King Owner brendantrickey@ftinsights.net Vendor Support team@ftinsights.net Private and Confidential | Fast Track Insights