FSAE 2017 Annual Conference @SmoothThePath @FSAE #FSAE17 Using New Member Experiences to Fuel Engagement, Onboarding and Retention FSAE 2017 Annual Conference.

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Presentation transcript:

FSAE 2017 Annual Conference @SmoothThePath @FSAE #FSAE17 Using New Member Experiences to Fuel Engagement, Onboarding and Retention FSAE 2017 Annual Conference @SmoothThePath @FSAE #FSAE17

Which first experiences have stuck with you?

First impressions happen everywhere and all the time.

to make a great first impression! We have only 3 seconds to make a great first impression!

@SmoothThePath

@SmoothThePath

It is all about the experience

2 Association Trends Focus on Experiences Focus on First Impressions @SmoothThePath

New Members Not Engaging is a Multiplier Problem

Our View 1-Year Cycle

3 Day – 3 Week – 3 Month Decision Members’ View 3 Day – 3 Week – 3 Month Decision

Members’ View @SmoothThePath

Professional Development? What do Members Want? Professional Development? Information? Networking?

Can You Solve My Problem? What do Members Want? Can You Solve My Problem?

Am I Part of This Club? @SmoothThePath

3 Ways to Engage New Members Early & Engage Them for Life!

Learn if You Have an Association Value Trigger Point Strategy #1 Learn if You Have an Association Value Trigger Point

Does Your Association Have an Association Value Trigger Point?

Association Value Trigger Point

Provide Value in the First 3 Emails Strategy #2 Provide Value in the First 3 Emails @SmoothThePath

First 3 Emails Plan

Strategy #3 Curate Networking

Create a Buddy System

3 Action Items

Exponentially Improve Member Engagement Amanda Kaiser Exponentially Improve Member Engagement www.SmoothThePath.net akaiser@SmoothThePath.net @SmoothThePath When you engage new members you engage them for life!