Primary Longman Elect 4B Chapter 1 Text Type Brochures

Now let’s look at brochures.

Brochures are thin books giving information about products or services.

Brochures are like leaflets, but they have more pages.

This is a brochure about Hong Kong tours. Here is the name of the company. The title. Contact details.

We can look inside. There is information about two tours inside this brochure.

Important details such as the day, time, place and price Important details such as the day, time, place and price. Duration tells us how long the tour will last. The names of the tours. Points to note. Itineraries are like plans or schedules.

Brochures are like advertisements too Brochures are like advertisements too. The companies making them want us to use the product or service. Let’s look at the techniques they use.

Positive adjectives like beautiful and experienced. Attractive pictures. Special offers. Booking a week in advance means to book more than a week before you go.

I want to go on a tour! I want to go on a tour!

Let’s look at another example.

Discover incredible Hong Kong! This is a brochure for city tours. Can you find any positive adjectives? Super Tours Hong Kong City Tours Discover incredible Hong Kong! Where will these tours visit? Tel: 6161 6161 Fax: 6161 6162 Website: www.supertours.hk

How long is Avenue of Stars tour? Be a star on the Avenue of Stars! Day: Every Tues and Thurs Duration: 3 hours Start time: 7:30 p.m. Meeting place: Sogo Department Store, (Tsim Sha Tsui) Price: $100 (adult), $60 (child) Reach the Peak! Day: First Sunday of every month Duration: 4 hours Start time: 8:00 a.m. Meeting place: Elgin Street next to escalator Price: $90 (adult), $50 (child) Note: Bring your camera. Note: Lunch is included. Itinerary » Meet at Elgin Street » Walk up to the Peak » Lunch at the Peak » Return to Elgin Street » Meet at Sogo » Walk along the Avenue » Boat trip around the harbour » Return to Sogo The tours will visit the Peak and the Avenue of Stars. The tour is 3 hours.

It’s Sunday 9th February. Can I go on a tour? Be a star on the Avenue of Stars! Day: Every Tues and Thurs Duration: 3 hours Start time: 7:30 p.m. Meeting place: Sogo Department Store, (Tsim Sha Tsui) Price: $100 (adult), $60 (child) Reach the Peak! Day: First Sunday of every month Duration: 4 hours Start time: 8:00 a.m. Meeting place: Elgin Street next to escalator Price: $90 (adult), $50 (child) Note: Bring your camera. Note: Lunch is included. Itinerary » Meet at Elgin Street » Walk up to the Peak » Lunch at the Peak » Return to Elgin Street » Meet at Sogo » Walk along the Avenue » Boat trip around the harbour » Return to Sogo No, Sunday 9th is the second Sunday in February.

I’ll go on the Avenue of Stars tour in three weeks’ time I’ll go on the Avenue of Stars tour in three weeks’ time. Adult tickets are usually $100. How much do I pay? Hong Kong City Tours To book, call Mike on 6161 6161. All tickets half price when you book two weeks in advance. $100 with a half price discount is $50.

You can find these types of brochures in tourist spots You can find these types of brochures in tourist spots. Take a look next time. The Peak Star Ferry Terminal Hong Kong airport

The End