The Engaging Networks email service Corin Pearce

Outline Review of the email service & best practice The blue buttons are your friend Some recent examples Split tests & conditional emails Email segmentation

Quick review Into the software… Email templates Show around system – email template, email campaigns, inserting links and so on Don’t do split tests yet Email templates Creating a email campaign Testing Sending

Benefits of integrating email with your pages Joined up reporting Joined up data for selections & profiles Pre-population of supporter data One-click petitions & donations

Don’t forget to use these!

Link to your Engaging Networks page Linking to pages Link to your Engaging Networks page Tracks clicks Tracks conversions Pre-populates Link to any other page Tracks clicks

Optionally link to a subscriptions page Other useful things Unsubscribe link Sets opt-in to N Optionally link to a subscriptions page Salutation Dear {first name},

Some examples… Compassion in World Farming “You did it in just 2 hours: Wagamama makes 100% cage-free commitment!” Campaign success follow-up

Campaign success sent to people that took action

Some examples… The Children’s Society “Nowhere to turn” Email your MP about family debt

From a guest blogger. Pre-text. Action button. Links with more info.

Some examples… Macmillan “Having cancer isn’t cheap” Watch a video and share

Multimedia – share on social Footer with social, unsubscribe Notice pre-text

Some examples… Living Streets “Register for our Walking Summit - just 60 places remaining” Register for an event

Sent to people not yet registered – sense of urgency and excitement

Split tests & conditional emails Test subjects, content, length… Can be automated Conditional emails Based on profiles

Split tests & conditional emails Into the software…

Sending ideas Don’t just send to your whole opted-in list Reminders e.g. supporters that opened email but didn’t click Profiles e.g. conditional emails version for major donors Tracking e.g. send your social advocacy actions to Facebook/Twitter responders Attributes e.g. prioritise sending to supporters who respond to a topic

Coming soon… Drag and drop email builder Time zone sending More Email Automation Page-builder - Email a friend

corin@engagingnetworks.community #ENCCUK17 corin@engagingnetworks.community support.engagingnetworks.net support@engagingnetworks.community 020 7253 0753