Completing the Online Supply Chain for USAID/Jordan Tourism Development Project II Kevin Nicholas.

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Presentation transcript:

Completing the Online Supply Chain for USAID/Jordan Tourism Development Project II Kevin Nicholas

In 2007, 53% of all travel was booked online In 2007, 53% of all travel was booked online. In 2008, 70% was booked online. -JD Power & Assoc., 2008

Broken Supply Chain

Broken Supply Chain Our digital supply chain is only as strong as it's weakest link. The lack of hotels and tour operators who are selling online is breaking our supply chain.

Broken Supply Chain An incomplete supply chain creates an opportunity for our competitors

Broken Supply Chain The lack of inventory for sale online is stopping Online Travel Agencies from selling Jordan.

Broken Supply Chain There is a demand, and people are already talking about these offline hotels

Issues What are the issues? To support the JTB's work and to secure Strategic Alliances with major OTAs, most of Jordan's travel trade must be able to sell online. What are the issues? -Online Transactions are difficult, require foreign banking -ITOs won't be convinced to extend stay in Jordan -Trust (giving money directly to Jordanian companies) -Lack of time, resource, knowledge by small business -Businesses don't want to expose their prices to competitors

Issues It's important to understand the issues from the Marketing Group here today, and how you think they can be resolved.