Realty & Management, Inc Mountain View Realty & Management, Inc Initial Consultation

Option 1 Option 2 Option 3 Option 4 Your Options… Option 1 You don’t have to do anything. Option 2 You can do this on your own. Option 3 You can choose to work with a traditional agent. Option 4 You can work with me.

My Story… I started out in the mortgage business I’ve owned 1 mortgage brokerage and 3 real estate brokerages in the past 15 years When I started Mountain View, I got terrible service from everyone I realized that Listing/Selling real estate is not actually my core business I scrapped the plan and made everything about customer experience I’ve spoken with over 100 sellers to learn what mattered most to them about selling their home And now, I really want to learn what matters most to you…

Your Ultimate Scenario Why are you selling your home? __________________________ ____________________________________________________ What are your plans after your home sells? _________________ Have you already selected your next home? ________________ Are there any deadlines or fixed time frames that I need to be aware of? ____________________________________________ What are your biggest concerns about this process? __________ What did you tell yourselves was most important that you find in a real estate agent? ____________________________________

Process Product Price Promotion Placement The Five Ps… Your Expectations Product Your Home Price Your Market Promotion Your Message Placement Your Audience

Realty & Management, Inc Mountain View Realty & Management, Inc Process: Your Expectations

The Process… Initial Consultation Agree to Work Together Locate Manuals for all Electrical Appliances/Devices Complete Seller’s Disclosure Stage the Home Professional Photo Shoot All-Out Marketing Blitz Pre Contract Negotiations Sign the Contract Pack, Pack, Get More Boxes, Pack… Interview Movers Inspections Post Inspection Negotiations (if applicable) Appraisal Post Appraisal Negotiations (if applicable) Schedule the Movers Schedule New Utilities to be Turned On Schedule Old Utilities to be Turned Off Actual Move Out Submit Forwarding Address to the Post Office Closing Schedule Pre-Move In Repairs/Cleaning Pre-Move In Repairs/Cleaning Completed Actual Move In Unpacking Schedule Post-Move In Repairs/Updates Post-Move In Repairs/Updates Completed Update Mailing Address for all bills/statements/accounts Learn the Neighborhood Welcome Home Party

88 Possible Problems

Great Expectations… Market Analysis – Right from the beginning and all the way through the process, we complete deep, regular market analysis on your home and the surrounding areas so we are aware of who the competition is as well as any changes that will affect price and time on the market. Communication – Every Monday we’ll talk about the process. Where we are, how things are going, and go over next steps. Marketing Updates – Every Monday you are also going to receive a report on how the online marketing of your home has performed. This will give us an opportunity to figure out what is working and what isn’t about our strategy. From their we can adjust and fine tune to make sure we are getting the results we want. __________________________________________________________________________________________________

Realty & Management, Inc Mountain View Realty & Management, Inc Product: Your Home

Squeeze the Value Out Of Your Home

Realty & Management, Inc Mountain View Realty & Management, Inc Insert Realist Report

Realty & Management, Inc Mountain View Realty & Management, Inc Insert Residential Detached Data Input Form

Realty & Management, Inc Mountain View Realty & Management, Inc Price: Your Market

Determining Your Type of Market We are in a SELLER’S Market Right now, there are more buyers than homes. A Six Month Inventory is considered to be a standard. Throughout metro-Atlanta, we are seeing inventories of only 1 or 2 months… ….and in some areas, as low as 2 weeks! The best time to list your home is when inventory is low! There hasn’t been a better market in more than 10 years.

Realty & Management, Inc Mountain View Realty & Management, Inc Do a Live FMLS Search

Effect of Overpricing on Selling Time and Price Number of Weeks on the Market Market Price Sold Price Listing Price

Realty & Management, Inc Mountain View Realty & Management, Inc Promotion: Your Message

Your Message… We’ll tell the story of your home through: Professional 3D-Photography Audience-Specific Narratives Attractive For Sale Signs & Directionals

Professional 3D Photography Courtesy of 3D Virtual Tour + HDR Photography Immersive 3D Tour Property Description Feature Tags (5) Highlight Reel with Room Labels 360 Degree Views (1) Web Links (2) Dollhouse & Floorplan Views (each level) Link & Embed Codes for: (FMLS, Websites, Social Media, 3rd party Real Estate sites) High Resolution HDR Photography (40+ images)

Audience-Specific Descriptions To Millennials… To Families… To DINKs… To Retirees… Millennials Families DINKs Retirees

Attractive For Sale Signs & Directionals Professional and appealing signage designed for qualified buyers! Every listing gets a customized, targeted marketing strategy that may include installed For Sale signs, directionals and flyers.

Realty & Management, Inc Mountain View Realty & Management, Inc Placement: Your Audience

We’ll position your message: Your Audience… We’ll position your message: On the MLS for over 36,000 Agents to See In Strategically Focused Ads on Facebook so Self-Proclaimed Buyers Will See It in Their Feed On Full Color Glossy 8.5 X 11 Flyers for Distribution in multiple Locations On Multiple Landing Pages Specifically for Your Home as well as on our Company Page In Ads on over 100 Real Estate Websites in the World Like Zillow, Trulia By Phone to all the other Listing Agents and For Sale By Owners within 5 miles of your home.

The MLS… When your home is listed in the MLS, it can be seen by over 36,000 agents in the Metro Atlanta area. Additionally, you get two for the price of one. All 36,000 agents can share the GoFMLS mobile app with all of their clients, effectively giving countless numbers, 24 hour access to the MLS from anywhere in the 21-county service area.

Facebook… We use special Facebook tools and techniques to find people that are actively looking for a home like yours. Then we position your home right in their feed so they can’t miss it.

Full Color Glossy Flyers… Our flyers go beyond usual. We use a professional flyer company. We do this because this way we get high quality, high resolution, full color flyers with contemporary designs that we can have professionally printed on the best glossy paper available. And that makes your house look better!

100+ Websites… Through “The Magic of Listing Syndication” Your home will be searchable on over 100+ local, regional and national real estate websites.

Calling the Local Agents/Owners… At any given time, there are between 2,000 and 3,500 active listings per county on the MLS. There are another 50-200 homes listed by owner. One of the first things we do when we take a new listing is identify all the agents and the owners with homes on the market within 5 miles. Then we reach out to them and let them know personally that your home is now available.