Media Effects Sept 7, 2016.

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Presentation transcript:

Media Effects Sept 7, 2016

Stability and change in opinions “Minimal effects model” Opinions based on social position, history Media promotes stability Examples of opinion change Long term Short term

Recent Research Impact of Fox News on Republican vote for House of Representatives Mobilization of Republican-inclined voters Impact of newspaper endorsements Only “surprising” ones matter

Other media effects Agenda setting Setting range of “reasonable” views Telling people “what to think about” Political effects of agenda setting Setting range of “reasonable” views Importance of recognition by mainstream media Which views get recognized?