Theme 1: Marketing & People This theme enables students to understand how businesses identify opportunities and to explore how businesses focus on developing a competitive advantage through interacting with customers. Students develop an understanding of how businesses need to adapt their marketing to operate in a dynamic business environment. This theme also considers people, exploring how businesses recruit, train, organise and motivate employees, as well as the role of enterprising individuals and leaders. 1.3 Marketing mix and strategy Subject content 1.3.1 Product/service design What students need to learn: a) Design mix: function aesthetics cost b) Changes in the elements of the design mix to reflect social trends: concern over resource depletion: designing for waste minimisation, re-use and recycling ethical sourcing

Product & Service design Do you like this design? What did they need to think about when making this product? How might it change? What external influences may change it?

Come up with an idea for: Get creative…. Come up with an idea for: The elderly Girls in their 20’s People with high income

Why do businesses create new product ideas?

Design mix: Function

Design mix: Design mix: Aesthetics

Design mix: Design mix: Cost

Packaging of a Cadbury £5 Easter egg Aesthetics Where would you plot: The latest iPhone Packaging of a Cadbury £5 Easter egg New double decker bus for London Function/ Quality Economic manufacture (cost)

What do you think the design process is? What are the steps?

The design mix and social trends Find examples of businesses that have adapted their products to meet social trends Waste minimisation Recycling Ethical sourcing What are the benefits?

Ethically sourcing

Product & Design Evaluation

Poster Choose a product and create a poster on how that product has changed over the years to meet the needs of society today