Design Jam Activities Stanford University Institute of Design Open Innovation Design Jam / University of Glasgow / http://CREATE.ac.uk/openjam2016/

Empathize & Define Constraints Activity 1 Empathize & Define Constraints Empathize Define

Appropriability Think about: How would openness or a lack of IP protectability change the way firms appropriate value? What are some ways that firms generate and capture value? What ‘isolating mechanisms’ might prevent competitive advantage from being duplicated? What is the ‘Appropriability Regime’? Laws? Knowledge (tacit, codified) Industry features? Imagine:

Activity 2 Ideate & Prototype Ideate Prototype

Business Models Business Models are: “A system of interdependent activities that transcends the […] firm and spans its boundaries. […] & enables the firm, in concert with its partners, to create value and also to appropriate a share of that value.” (Zott & Amit, 2014) “The design or architecture of the value creation, delivery, and capture mechanisms” a firm employs. (Teece, 2010)

Activity 3 Test TEST TEST TEST TEST

Risk & Competition For Users of Open Inputs: What is the nature of relationship with user community? What is the nature of relationship with open community? Licence parameters Culture / norms Legal / contractual? Informal social norms? What about other market entrants improving or ‘free riding’ on you? Competition / exclusivity? What about other market entrants using same benefits? For Revealers of Open Innovation: