FAILING AT FINANCE Lessons learned the hard way George Traub, Managing Partner, Lumina Advisers 18 May 2017

KEY FINANCE STAGES CAPITAL RAISING DURING FUNDING POST FUNDING CONFIDENCE SECURITY AFFIRMATION, SUPPORT TRUST

CAPITAL RAISING

FAILURE 1 RAISING MONEY WHEN YOU’RE OUT OF MONEY

FAILURE 2 SELLING THE UPSIDE, NOT RECOGNISING THE DOWNSIDE

FAILURE 3 SEEKING EQUITY AS THE ONLY SOURCE OF FINANCE

FAILURE 4 NOT HAVING A CREDIBLE EXIT PLAN

DURING FUNDING

FAILURE 5 CREATING “BUDGETS” NOT “FORECAST MODELS”

FAILURE 6 AVOIDING REALITY IN YOUR FORECASTS EVERY MONTH

FAILURE 7 NOT ANALYSING WHY YOU HAVEN’T MADE YOUR FORECAST

POST FUNDING

FAILURE 8 NOT KEEPING YOUR STAKEHOLDERS UPDATED ON CHANGES REGULARLY.

FAILURE 9 ONLY INFORMING STAKEHODERS OF “GOOD NEWS ITEMS”

FAILURE 10 FORGETTING STAKEHOLDERS REQUIRE DIVIDEND, EXIT AND RETURN OF CAPITAL

EMAIL ME AT : gtraub@lumina-advisers.com CALL US ON: +9714 453 3081 VISIT US AT: WWW.LUMINA-ADVISERS.COM