Sports and Entertainment Marketing (SEM) Unit 1.01

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Presentation transcript:

Sports and Entertainment Marketing (SEM) Unit 1.01 Acquire information about the sport/event industry to aid in making career choices

Types of Businesses in SEM Franchises Security Advertising Sporting Goods Media Kaser, K. & Oelkers, D.B., (2001). Sports and entertainment marketing [pp. 9, 14-17, 18-22]. Mason, OH: South-Western

Variety of Sports Available Professional Teams Professional Individual Sports Collegiate/Scholastic Teams Venues: Coliseums, Arenas, Speedways Health Clubs Recreation Camps Amateur Sports

Professional Teams Basketball: Charlotte Hornets Football: Carolina Panthers Hockey: Carolina Hurricanes Baseball: Atlanta Braves PGA World Tennis Association PBA

Professional Individual Sports Running Swimming Golf Bowling

Collegiate and Scholastic Teams - NC State Univ. - Duke Univ Collegiate and Scholastic Teams - NC State Univ. - Duke Univ. - Wake Forest Univ.

Venues Charlotte Motor Speedway Madison Square Garden Yankee Stadium Greensboro Coliseum

Health Clubs Gold’s Gym YMCA Triangle SportsPlex Ladies Fitness and Wellness Quincy Roberts’ Elite Fitness Center

Recreation Aerobics Soccer Basketball Swimming Golf Area parks

Camps Amateur Sports AAU-Amateur Athletic Union Tennis Camp Basketball Camp Soccer Camp Amateur Sports AAU-Amateur Athletic Union NC High School Athletic Association

Variety of Entertainment/Events Available Music Movies Theme Parks Radio Film Television Dramatic Arts Video Games Fine Arts and Science Literacy Casinos