Men’s use of information sources during the purchase process / Spring 2017 Cars | Style & Fashion | Travelling | Health & Well-being | Food & Cooking | Cosmetics & Cosmetic Brands | Furniture & Decorating | Building & Renovating | Gardening | Home entertainment electronics & Information technology | Saving & investing Source: NRS MG + total Spring 2017 Target group: men, n=2 322, est. 2 179 000

For example when comparing quality and features of a product/service. Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service.

Purchase process / Cars (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 26 22 % Magazine websites 14 Blogs and vlogs 5 Social media (f.ex. Facebook) 12 11 Newspapers 20 17 Newspaper websites 8 Television 10 7 Radio 2 1

Purchase process / Style and fashion (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 14 12 % Magazine websites 5 7 Blogs and vlogs 4 Social media (f.ex. Facebook) 9 Newspapers 6 Newspaper websites 3 Television Radio 1

Purchase process / Travelling (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 21 16 % Magazine websites 11 10 Blogs and vlogs 7 5 Social media (f.ex. Facebook) 13 Newspapers 14 12 Newspaper websites Television 15 8 Radio 3 1

Purchase process / Food and cooking (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 31 20 % Magazine websites 14 10 Blogs and vlogs 11 7 Social media (f.ex. Facebook) 16 Newspapers 17 15 Newspaper websites Television 23 9 Radio 3 1

Purchase process / Health and well-being (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 21 13 % Magazine websites 6 Blogs and vlogs 4 3 Social media (f.ex. Facebook) 8 7 Newspapers 10 Newspaper websites Television 11 Radio 1

Purchase process / Cosmetics and cosmetic brands (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 7 % Magazine websites 3 5 Blogs and vlogs 2 Social media (f.ex. Facebook) 4 Newspapers Newspaper websites Television 8 6 Radio 1

Purchase process / Furniture and decorating (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 19 14 % Magazine websites 6 8 Blogs and vlogs 4 3 Social media (f.ex. Facebook) Newspapers 12 10 Newspaper websites Television Radio 1

Purchase process / Building and renovating (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 28 20 % Magazine websites 10 11 Blogs and vlogs 5 3 Social media (f.ex. Facebook) 8 9 Newspapers 15 12 Newspaper websites 4 Television 14 7 Radio 1

Purchase process / Gardening (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 28 16 % Magazine websites 7 8 Blogs and vlogs 3 Social media (f.ex. Facebook) 6 Newspapers 9 Newspaper websites Television 13 Radio 1

Purchase process / Home entertainment and IT (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 27 20 % Magazine websites 16 Blogs and vlogs 11 10 Social media (f.ex. Facebook) 17 15 Newspapers 13 Newspaper websites 7 8 Television 9 Radio 2 1

Purchase process / Saving and investing money (men) Which of the following information sources you use when looking for ideas and tips of different products? Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. Ideas and tips Purchase decision Print magazines 21 14 % Magazine websites 9 8 Blogs and vlogs 4 3 Social media (f.ex. Facebook) 5 Newspapers 12 10 Newspaper websites 6 Television Radio 2 1

Looking for ideas and tips / summary (men) ”Which of the following information sources you use when looking for ideas and tips of different products?” %

Looking for ideas and tips / summary (men) ”Which of the following information sources you use when looking for ideas and tips of different products?” %

Looking for ideas and tips / summary (men) ”Which of the following information sources you use when looking for ideas and tips of different products?” %

Purchase decision / summary (men) ” Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. %

Purchase decision / summary (men) ” Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. %

Purchase decision / summary (men) ” Which of the following information sources you use when making a purchase decision? For example when comparing quality and features of a product/service. %

All the results of National Readership Survey (NRS) for individual magazine titles can be found in Finnish Magazine Rate Cards service www.ratecards.fi

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