Britain Runs on Rail

Managing Director Technology Services Dennis Rocks Managing Director Technology Services RAIL DELIVERY GROUP

What we do? CUSTOMER EXPERIENCE TODAY’S RAILWAY INDUSTRY REFORM TOMORROW’S RAILWAY

Smart Ticketing - what do we mean?

We have the technology The current travel experience for customers using smart ticketing: OYSTER ITSO MAGSTRIPE

What are the challenges? FRANCHISING TIMESCALES

Where we want to be - Smart Migration Forecast Customers choosing Mobile Barcode Traditional barcode fully migrated and customers now transitioning to Digital Wallet more and more Customers can fully travel smart: Barcode + Smartcard + Digital Wallet Customers confident in using their Digital Wallet In the cloud and reaping the rewards Smartcard growing fast and sold @ stations Magstripe now the least used ticket fulfilment Customers choosing Smart over Magstripe Digital Wallet trial expanded

We need to focus on the CUSTOMER