List some products that you know simply from advertising.

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Presentation transcript:

List some products that you know simply from advertising. Do Now List some products that you know simply from advertising.

How important is a slogan? Finger Lickin Good Taste the Rainbow Think outside the Bun Eat Fresh Have it Your Way How important is a slogan?

Modern Advertising Emerges Ad agencies no longer sought to merely “inform” the public about their products. They hired psychologists to study how best to appeal to Americans’ desire for youthful, beauty, health and wealth. The “Say it with Flowers” slogan actually doubled sales between 1912-1924. Say It with Flowers

What makes an Advertisement successful? Target Audience Catchy and Snappy Think different Persuassive What makes an Advertisement successful?

Advertising in the 1920’s

What can you find?

Now for the Jingle… Annoying or Brilliant? List annoying commercial jingles that get stuck in your head.

Best Jingles…

Radio Ad

Can you guess what you are going to do next?