2017 Charity Briefing

Thank you (1) Thank you for choosing to participate in the Combined Federal Campaign. Your work empowers and inspires the generosity of the Federal community.

01 02 04 03 05 Agenda Agenda CFC 101 Pre-Campaign Campaign Culmination 2017 CHARITY OUTREACH PROGRAM CAMPAIGN THEME TIPS FOR ENGAGING THE FEDERAL DONOR 01 CFC 101 Learn about the history and tradition of the CFC and some exciting new changes to the campaign for 2017 02 Pre-Campaign Discover the tasks that need to be accomplished before the campaign can kick off 03 Active Campaign Understand the role you will play during the campaign 04 Campaign Culmination Yes, you even have some responsibilities after the campaign ends! 05 Keyworker Training Participate in this train-the-trainer session so you will be able to train your Keyworkers

CFC – 101 CFC – 101 THE HISTORY AND TRADITION OF THE CAMPAIGN AND WHAT’S NEW AND CHANGED FOR 2017

About the CFC About the CFC One of the world’s largest workplace giving campaigns The only authorized charitable solicitation of all Federal employees Runs in the fall of each year to eliminate year-round solicitation Provides unrestricted funds for charities Serves as a cost-effective way to attract new donors

CFC Timeline History 1961 1964 1971 President Kennedy signed Executive Order 10927 paving the way for a combined campaign. 1961 Pilot programs of “combined” campaigns were tested in six cities. 1964 The CFC was fully implemented nationwide. 1971

New regulations in effect governing the campaign. CFC Timeline Today 400,000+ Federal employees raised more than $167 million for 20,000+ charities. 2016 New regulations in effect governing the campaign. 2017 $8.2B Contributed since 1961 2017 Campaign Dates Oct. 2, 2017 – Jan. 12, 2018

How the CFC Works Charities Beneficiaries Decide to donate online or with a pledge form Choose one or more organizations supporting your cause Select a payment method Charities receive funds during the year Beneficiaries are given help + hope Charities Beneficiaries

CHARITY APPLICATION PORTAL CENTRALIZED DISTRIBUTION TO CHARITIES What’s New for 2017 What’s New for 2017 GIVING PORTAL VOLUNTEERING RETIREE GIVING CHARITY APPLICATION PORTAL CENTRALIZED DISTRIBUTION TO CHARITIES .

What’s Changed for 2017 No more… What’s Changed for 2017 All contributions must be designated to a charity. CASH CONTRIBUTIONS FUNDRAISING EVENTS UNDESIGNATED PLEDGES

2017 CHARITY OUTREACH PROGRAM

Charity Outreach Program You will be contacted by your local zone with more detailed information regarding campaign events and outreach opportunities. Here is the contact information for local campaigns: Campaign Zone Email Phone Washington, D.C. Area support@cfcnca.org 202-465-7200 New York City/Long Island Area support@greaternycfc.org 646-677-7070 Chesapeake Bay Area support@cbacfc.org 410-200-9339 South Central Virginia and Albemarle Bay Area support@cfcvab.org 757-426-4400 CFC-Overseas Area support@cfcoverseas.org 571-882-3199

Rules for Event Participation Sign authorization forms before attending events Attend events only by invitation Promote overall participation in the campaign Treat all participants with respect Use only the display area allotted Follow all instructions from event organizers Dress and act professionally Do not sell promotional items or collect names or donations

Tips for Event Participation Be engaging with your display area! Consider incorporating an activity, game, or prop. Prepare a 30- and 60-second elevator speech about your organization. Welcome attendees and invite them to talk to you. Bring giveaways – who doesn’t love free stuff? Promote event attendance on your social media channels. Display your 5-digit CFC code.

CAMPAIGN THEME

Join us for the promotional days

ENGAGING THE FEDERAL DONOR TIPS FOR ENGAGING THE FEDERAL DONOR

TIP: Make the most of your materials Print your 5-digit CFC code on campaign materials and display it on your digital materials (website, newsletters, email signatures) Incorporate the Show Some Love theme in places like newsletters and your website “Show Some Love to [cause] by giving to [charity name] through the CFC. Our designation number is [5-digit CFC code].”

TIP: Reach out through messaging Ask supporters to give to your charity through the CFC – be sure to let retirees know about new regulations Provide volunteer opportunities for Federal employees Promote the ability to give through payroll deduction Say thank you to previous donors so they remember you when making their 2017 designation

TIP: Marketing is key Share your success stories, photos, and videos Target earned and paid media to the Federal audience Utilize social media to promote your campaign involvement – use #ShowSomeLoveCFC

THANK YOU (2) THANK YOU For more information, be sure to visit the local campaigns’ websites or social media platforms. Campaign Zone Name Website Social Media Platforms Combined Federal Campaign of the National Capital Area (CFCNCA) cfcnca.org facebook.com/cfcnca twitter.com/CFCNCA instagram.com/thecfcnca linkedin.com/company/cfcnca Greater New York Combined Federal Campaign (GNYCFC) greaternycfc.org facebook.com/gnycfc Chesapeake Bay Area Combined Federal Campaign (CBACFC) cbacfc.org facebook.com/CBACFC Combined Federal Campaign of South Central Virginia and Albemarle Bay (CFCVAB) cfcvab.org Facebook.com/cfcvab Combined Federal Campaign-Overseas (CFC-O) cfcoverseas.org facebook.com/cfcoverseas.org