Cable delivers high consumer concentrations in all genres Cable programming represents your best opportunity to invest in consumer dense environments—not just in news but in entertainment and sports programming as well. Consumer Density Matters in Baltimore LOCAL BROADCAST NEWS AUDIENCE: INDEX OF A25-54 HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: BALTIMORE A25-54 $100K A25-54 New Car Prospect WMAR AM News 105 43 Late News 99 80 WJZ 73 45 46 28 WBAL 108 116 91 101 WBFF 41 61 50 SPOT CABLE PROGRAMS: INDEX OF A25-54 HHI $100K+ CONSUMER RATINGS VS. A25-54 DEMO RATINGS: BALTIMORE A25-54 $100K A25-54 New Car Prospect AHC Chasing Conspiracies 249 294 BRAVO Flipping Out 356 CNN CNN Newsroom 138 228 COM Another Period 144 311 DIY Building Alaska 244 238 FS1 UFC: Main Event 139 185 FOOD Cake Masters 129 308 GOLF Golf Central 120 250 HIST Top Gear 128 153 NFLN Hard Knocks 208 100 TLC Extreme Couponing 143 282 USA Mr. Robot 109 222 Shouldn’t every part of your local television media schedule be consumer dense? Smart points guarantees it. Keeping you in the know Nielsen has the information that allows agencies and clients to know the “Consumer Density” of programming, including local broadcast news qualitative data. Today you can access consumer ratings like new car buyers, homeowners, HH income $75K+, parents, and many more consumer variables. Evaluating traditional demo GRPs side by side with consumer GRPs reveals the true value of every line item in your schedule—the ones that engage consumers—and the ones that don’t. Below is a comparison of broadcast early and late local news versus a wide selection of entertainment, news and sports programming on cable in Baltimore. Cable has hundreds of dayparts and programs where the consumer ratings for A25-54 with Household Incomes over $75K are far higher than a traditional 25-54 demo rating. That’s where extraordinary value lives and we can help you find it. Conversely, broadcast stations have few early and late newscasts that appeal to consumers. You have to wonder why up to half of local broadcast television investment ends up there. Source: Nielsen , ABC, CBS, NBC and FOX affiliates, Baltimore local news, May – Aug 2016. AM News 4:30 to 6A M-F, run in NPower 4:30-6A to accommodate Nielsen 6a-6a clock. Source: Nielsen May-Aug 2016 Baltimore. A selection of regularly scheduled Cable programming M-Su 7P-11P targeted to consumers A25–54 HHI $100K+. New Car Prospect defined as having purchased new car in last three years