Snapchat Takeovers Create a lasting impression with authentic content from student ambassadors

Snapchat Takeover Strategy Step 1: Find the right student Campus ambassadors Student Government members Honor society students Program rock stars Step 2: Meet with your Snapchatter Review guidelines and policies Create a content timeline Offer advice, but let your Snapchatter to take the reins

Snapchat Takeover Strategy Step 3: Promote the takeover Start promotion a few days before the takeover Utilize all social channels (Facebook, Twitter, Instagram) Ask your Snapchatter to promote the takeover on their own social channels Step 4: Document it Download the story Screenshot snaps Record metrics (view count, screenshot totals, new followers)