Engaging Alumni Throughout Their Life Advancement Fundamentals Track Sponsored by: Engaging Alumni Throughout Their Life

Engaging Alumni Throughout Their Life Jenne Vanderbout, Ed.D. Assistant Vice President for Alumni and Development Traci Via Director of Alumni and Constituent Relations Vanessa Figg Director of Alumni and Development Communications

The “Shift in Thinking” Engaging Alumni Throughout Their Life The “Shift in Thinking” Background: the University of Central Missouri Evolution of the Foundation and Alumni Boards The Roadmap for engaging alumni Board development of Transformation 2025 Who is UCM? Board merger Changing the focus from engaging 95k to 15k; what alumni can do for UCM vs. what UCM can do for alumni Board developed new 9-year strategic plan to reflect this shift in thinking in FY16; adopted FY17

Overview of Transformation 2025 Engaging Alumni Throughout Their Life Overview of Transformation 2025 Mission: Cultivate, manage and distribute resources in support of the University of Central Missouri Vision: Empowering Dreams 3 Main Goals Invigorate Engagement Inspire Service Elevate Performance Operationalizing

Goal #1 Invigorate Engagement Engaging Alumni Throughout Their Life Goal #1 Invigorate Engagement Strategy 1.1 – Build engagement infrastructure Measurement: Five developed engagement channels Strategy 1.2 – Focus engagement on student success Measurement: Impact on five-year graduation rates Strategy 1.3 – Deliver a meaningful engagement experience Measurement: Increased market share in overall engagement channels

Strategy 1.1 Build Engagement Infrastructure Engaging Alumni Throughout Their Life Strategy 1.1 Build Engagement Infrastructure Student Success: retention, career advancement, recruitment Philanthropy: annual, major and planned Loyalty: travel programs, athletic and cultural events, alumni (MN) and affinity events Service: Board, advisory boards, Mule Nation leadership Advocacy: Local, state, regional and national

Strategy 1.1 Build Engagement Infrastructure Engaging Alumni Throughout Their Life Strategy 1.1 Build Engagement Infrastructure Operational Plan—Defined Three-Year Plan Year 1: Student Success & Philanthropy Year 2: Loyalty & Service Year 3: Advocacy (5 fully-developed channels)

Goal #1 Invigorate Engagement: Year 1 Engaging Alumni Throughout Their Life Goal #1 Invigorate Engagement: Year 1 Student Success & Philanthropy Philanthropy—in refinement stage Student Success—creating infrastructure Evaluated data 5-year graduation: 43.9% Alumni engagement: 2% Reviewed nation-wide statistics RETENTION: Statistics show #1 reason students leave college is due to finances #2 is not feeling like someone cares about their success; $900 difference

Development of Student Success Channel Engaging Alumni Throughout Their Life Development of Student Success Channel Defined and prioritized avenues through which we can engage alumni in student success: Retention Career Advancement Recruitment Student to Alumni Transition Graduation Retention: e.g. alumni-student “check in” program; encouraging notes from alumni; future alumni student/alum events Career adv: mentoring, internships, job placement, networking Recruitment: refer-a-mule, admitted programs & attending programs Student to alum tran: backpack to briefcase, student alumni association Graduation: welcome to mule nation, event, increased presence at commencement

Student Success Channel Engaging Alumni Throughout Their Life Student Success Channel Roadmap for engaging through the life cycle Lifelong relationships: 78 years (17-94) Variables: on/off ramps, traffic; accidents Engage, re-engage, remain connected

Connecting Student Success Within T-25 Engaging Alumni Throughout Their Life Connecting Student Success Within T-25 Goal #2 Inspire Service supporting engagement Build for success: when we build it and they engage…what then?! Position descriptions, training, processes to manage volunteers

Transforming the Future of Engagement Engaging Alumni Throughout Their Life Transforming the Future of Engagement Roadmap for success within Transformation 2025 Building momentum for the future It takes everyone!

Session evaluations will be emailed. Don’t forget to attend CASE After Hours this evening to further network with attendees.