Cultural Capital Prestige, knowledge, education, information, science, religion, and the arts are valorized Cultural capital seems natural Ads reinforce the distribution of cultural capital
High Brow Associated with “old world” Europe, classical art, opera, museums, symphony Ads tend to be sophisticated, luxurious, complex Ads don’t mention cost of product – dignified.
Middle Brow Neither high nor low – contradictory and compound May reference some “high” cultural codes, but may do so with a sense of irony Often nods to the cost of product or economic factors
Low Brow Little, if any, aesthetic or artistic qualities Practical information, functional, facts – bodily functions, getting dirty, and “base” activities Usually mentions the cost blatantly