NAME:Farah AlBetairi ID number:

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NAME:Farah AlBetairi ID number: 201100171 Audi advertisement

Outline Background of Advertisement The Advertisement Persuasion Tactics Effectiveness Summary

Background of Advertisement About a car brand The length of the advertisement is 32 seconds The ad describes how comfort, design, safety and sportiness are all combined in one car, AUDI. Aimed at middle, upper middle, and high class.

THE ADVERTISEMENT http://www.youtube.com/watch?v=LUOJSnR 9z3k

Persuasion Tactics Loaded text Product comparison Rhetorical questions

Effectiveness The advertisement is effective because it delivers the message in a brief, concise, and short way. The ad contains originality and creativity which catches attention and makes it easy to remember. It would be more effective if there was a speaker who mentioned the name of the brand so the message would be delivered to the recipient in an auditory and visual way.

Summary The ad shows that the quality of 4 different cars are all in one car. The ad uses an effective visual tactic and is very creative. The ad leaves a strong and memorable impression.

Thank you for listening Any Questions ?