“No job too big or small, we do it all!” Dan’s lawns Dan’s Lawns “No job too big or small, we do it all!” Daniel Valente Age 17, Senior Malden High School

Unmet Needs Can’t find time to cut your lawn? Outdoor projects that you’ve been meaning to get done? Dan’s Lawns will provide these services and more. A fresh cut lawn each week and any yard work that you need done.

How We Can fill your needs Every week or every other week Dan’s Lawns takes care of your lawn. We can lay bricks, spread mulch, and also do spring and fall cleanups. Dan’s Lawns

Mission Statement Dan’s Lawns mission is to fulfill any and every need to all our customers. We provide quality work, attention to detail, and simply take the necessary time you don’t have to accomplish those outdoor projects.

Social Impact Dan’s Lawns wants to create landscapes that everybody wants to look at. Once a year in the spring Dan’s Lawns will voluntarily cleanup an island on a main road for the City of Malden. Done by Dan’s Lawns Dan’s Lawns

Description of Product/Service Spring/Fall Cleanups Weekly or Biweekly Lawn Care Hedge Trimming Fertilizing, Mulching, Patio work, and more Dan’s Lawns Dan’s Lawns Dan’s Lawns

Monthly Break Even Units Business Model Definition of One Unit One Lawn Care Service Description of Expenses Variable Material Expenses Total: Item $ Gas for transportation to site $2.00 per site Economics of One Unit Selling Price $35.00 Cost of Materials $ 0.00 Cost of Labor (2 workers/30 min) $15.00 Variable Costs Gas transportation $ 2.00 Total COGS/ COSS $17.00 Contribution Margin $18.00 Item $590.00 Insurance Gasoline for Equipment $100.00 $440.00 Cell Phone $50/month Monthly Break Even Units $590 = 32.77 ≈ 33 units $18

Market Analysis Landscaping $73 billion 60,509 25,414 3,812 Market Statistics Industry Name: Landscaping Annual Industry Sales: $73 billion Total population of targeted geographic area Population of target market 60,509 Market size (based on survey) Target Market Size Description of Target Consumer Demographics Geographics People do not have the time to take care of their property because of work and family obligations. The business is located in Malden and I am proud to service Malden residents. Psychographics Buying Patterns The customers want to KNOW that it will be done right before they hire a landscaper. Every week or every other week I will have the same customers all on a schedule. 25,414 15% 3,812

Marketing and Sales Word of mouth Flyers in the mail and all around the City of Malden Social Media Coupons in the Mail for the spring and fall Volunteer work around the community

Competitive Advantages: Competition Dan’s Lawns Malden, MA Simple Greens Landscaping Mike’s Location Malden and surrounding cities Greater Boston Area (including Malden) Services Only Residential Commercial and Price Lowest Average Higher Competitive Advantages: 1. We are a local business giving the needed attention to our customers. 2. Focusing on the residential market and staying in the local area. 3. Offering the lowest price with quality work and attention to detail.

Qualifications I have four years of experience in the landscaping business. Began working on my own during the summer of 2014 cutting lawns and this year added spring clean-ups. My former bosses have commented on my hardworking, detail-oriented, and willing to learn skills. Presently a student in the NFTE program at Malden High School.

Sales Projections 3,480 $121,800 $49,478.50 Total Units: Gross Revenue: $121,800 Net Profit: $49,478.50

ROI: Return on Investment Start-up Funds Item Why Needed Cost Truck (already own) To get from job to job. $0.00 Trailer To carry equipment. $900.00 Lawn Mower(3) To cut the grass. ($200 x 3) $600.00 Weed Wacker To get the edges of the lawn trimmed. $200.00 Hedge Trimmer To use for certain jobs to trim the bushes. $75.00 Total Startup Expenditures $1,775.00 Emergency Fund $887.50 Reserve for Fixed Expenses $1,770.00 Total Startup Investment $4,432.50 Dan’s Lawns ROI: Return on Investment $49,478.50 = 11.16% ≈ $11.16 $4,432.50 ROS: Return on Sales $49,478.50 = 40.62% ≈ $.41 $121,800.00

Future Plans Expand the size of my business by increasing my customer base. Move into a site that provides storage for all of my equipment. Continue saving my profits to fulfill my business needs. Build a Snow Removal business during my “off season.” Dan’s Lawns Patio Lawn Care Dan’s Lawns Snow Removal Dan’s Lawns Mulching

Dan’s Lawns “NO JOB TOO BIG OR SMALL, WE DO IT ALL” LAWN CARE, MULCHING, HEDGE TRIMMING, FERTALIZING AND SO MUCH MORE! Dan’s Lawns