Social Media & Healthcare Prepared by: Ali Almoosawi Twitter @AlmoosawiAli

AGENDA The Social World Social Media in Healthcare Managing Reputation through Social Media Who Should Manage Social Media

We Live in a Social World Consider these points: The Social Media user-base is growing exponentially 23% of Facebook users login five time each day There are 400 million tweets sent each day The +1 button (Google+) is served more than 5 billion times per day 20% of all internet page views come from Facebook. http://www.searchenginejournal.com/growth-social-media-2-0-infographic/77055/ http://thesocialskinny.com/103-crazy-social-media-statistics-to-kick-off-2014/

Social Media Applied to Business 80% of users prefer to connect with brands on Facebook Approximately 46% of web users turn to social media before making a purchase 74%of marketers believe Facebook is important for their lead generation strategy Social Media generates almost double the marketing leads of tradeshow, direct mail, telemarketing or PPC www.socialmediatoday.com www.velocitydigital.co.uk

How is Social Media used in Healthcare? Social Media allows hospitals, doctors, and patients to engage and connect—increasing the number of positive touch-points and improving brand image http://mashable.com/2012/12/18/social-media-mobile-healthcare/

There are opportunities to influence… Doctors, hospitals, and nurses are the most trusted sources for health-related content on Social Media. http://mashable.com/2012/12/18/social-media-mobile-healthcare/

Patients Want to Share Their Experiences Patients are more likely to share positive experiences than negative experiences Social Media provides a medium for reputation management and better customer service http://mashable.com/2012/12/18/social-media-mobile-healthcare/

Social Media as a Channel for Customer Service http://socialmediatoday.com/2034816/7-social-media-challenges-contact-centers “71% of those who experience positive social customer care are likely to recommend that brand to others, compared to just 19% of customers who don’t get a response” (http://socialmediatoday.com/1737591/10-steps-brilliant-social-customer-service-infographic)

What about negative comments? When you’re facing negative word of mouth on the internet, time is not on your side. The longer you wait to respond, the angrier the customer will get—and the more likely others will pick up on the issue and spread the negative buzz. Maybe you don't want angry customers, but let's be honest—you’ll never have 100 percent customer satisfaction. No one does. So use those unhappy customers to better understand what you're doing wrong, improve your customer service department and learn from the experience. And while you're at it, turn the angry customers into brand evangelists.

A Word from a Worldwide Leader in Medical Care “Take some baby steps and get into the shallow end of the pool as soon as possible. The great strategic ideas will probably come after you have some experience in the social media world.” -Lee Aase, Director of the Social Media Center for the Mayo Clinic

Why Outsource your Social Media? Social Media Management Requires Experience We have years of experience managing social media accounts for a variety of clients We know how to engage with clients and patients professionally We know what to post to be most effective and encourage positive interaction Managing Social Media is Time-consuming Managing Social Media takes time—time that you probably don’t have. We have the time and resources to apply to helping you succeed with Social Media We manage your accounts and take care of all posting, commenting, and engagement so you don’t have to add one more thing to your long to-do list

No Time to Waste The longer you wait to integrate social media into your business, the more your potential clients and patients will find someone else to meet their needs Because it takes time to establish an online presence, every moment not devoted to building that presence puts you further behind competitors There are many opportunities for new leads, greater brand awareness, and better client-engagement—and it can begin right away

Thank YOU!